{"id":6615,"date":"2018-01-04T23:09:48","date_gmt":"2018-01-04T22:09:48","guid":{"rendered":"https:\/\/yieldbird.com\/?p=6615\/"},"modified":"2024-07-22T19:27:15","modified_gmt":"2024-07-22T17:27:15","slug":"how-publishers-can-survive-in-2018","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/how-publishers-can-survive-in-2018\/","title":{"rendered":"How Publishers Can Survive in 2018"},"content":{"rendered":"\n

The eight steps publishers should consider taking in 2018 to keep their ad revenue flow high.<\/b><\/h2>\n

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Programmatic grows in power among the biggest publishing players. <\/span>According to AdExchanger<\/span><\/a> the automated ad purchasing sector accounts for 85% of the Guardian UK\u2019s display advertising business. <\/span><\/p>\n

The Guardian stays quite frank about currently most efficient business model: \u201cas programmatic becomes a more significant revenue stream, publishers\u2019 appetite for taking control back will move to the forefront.\u201d<\/span><\/p>\n

The Times does not stay behind, as they overhaul analytics to make content creation data-driven. It\u2019s simple: content requires data. <\/span>The Times proved their broad market awareness that \u201cdigital has a completely different level of insight, and that culturally is something we are trying to inoculate into the DNA of this organization,\u201d <\/span>said Time Inc. editorial director Will Lee<\/strong><\/a>. <\/span><\/p>\n

Check the PUBLISHER\u2019S GAME BOARD to shed some light on what it takes to survive in 2018:<\/b><\/p>\n