{"id":7323,"date":"2017-01-10T10:29:03","date_gmt":"2017-01-10T09:29:03","guid":{"rendered":"https:\/\/yieldbird.com\/?p=2578"},"modified":"2024-07-22T19:27:16","modified_gmt":"2024-07-22T17:27:16","slug":"q1s-digital-marketing-events-worth-attend","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/q1s-digital-marketing-events-worth-attend\/","title":{"rendered":"Q1\u2019s Digital Marketing Events Worth Attending"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong>And here we are \u2013 a new year. One with new opportunities and new business challenges. Before your work totally absorbs you, take a look at our event list. We\u2019ve gathered the best ones that we think will interest you and your business. These are great places to develop solutions and discuss problems, helping digital marketing influencers stand out in their field. Be sure that your event schedule is up-to-date!<\/strong><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Advanced Programmatic for Buyers &amp; Sellers \u2013 January 17, New York, USA<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>If you want to upgrade your skills, the IAB training is worth considering. The second edition of the training series of Advanced Programmatic for Media Buyers and Sellers is a one day course that provides comprehensive training on the programmatic process, tools, and core capabilities within the digital industry today. The course boasts a highly interactive learning experience with group discussions led by experienced industry professionals and programmatic experts. Expect real-world examples, best practices, and recommendations at this event.<\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>AdExchanger\u2019s Industry Preview \u2013 January 18-19, New York, USA<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>If you decide to go to NYC for the IAB training above, stay another 2 days for this one. You just can\u2019t want to miss AdExchanger\u2019s Industry Preview. It\u2019s perfect for anyone curious about what to expect from marketing technology in 2017. For 2 inspiring days, 50 visionary leaders of advertising and marketing technology will share unparalleled insights into the latest industry ideas and trends. With far-sighted content and a big-picture attitude, Industry Preview attracts many VP and C-level executives \u2013 750 attendees from the top brands, agencies, publishing houses, and media companies. Over the course of 28 sessions, 50 industry leaders and technology providers will speak about advertising and the marketing technology ecosystem. They seek to emphasize the latest ideas, trends, and technologies that are expanding the marketing and advertising world.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">The agenda includes topics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quality measurement (visibility, fraud measurement, time-in-view)<\/li><li>Programmatic native<\/li><li>TV ad buying process<\/li><li>Real-time advertising<\/li><\/ul>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More:&nbsp;<a href=\"http:\/\/industrypreview.com\/\">Industry Preview<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Digiday Publishing Summit Japan \u2013 February 2-3, Odawara, Japan<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>Each edition of Digiday Publishing Summit offers a great opportunity to see how the new era of digital publishing can bring you development and success. Share this experience with key industry leaders and listen to their inspiring keynotes and insights. This year\u2019s edition concentrates on monetization, user experience, and content creation, under the slogan \u201cExploring and reforming the digital publishing world together\u201d. Japan\u2019s Digiday event is also one of the best opportunities to connect with the biggest international players in the industry from top brands, agencies, publishers, media companies, and technology providers.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More: <a href=\"http:\/\/digiday.com\/event\/publishing-summit-japan-2017-2\/%20\">Digiday Publishing Summit Japan<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Digiday Hot Topic: Header Bidding \u2013 February 7, New York, USA<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>Over the last year, we\u2019ve all seen how header bidding has become one of <em>the<\/em> buzzwords in digital publishing. The Digiday conference about header bidding opens with a series of lively talks from industry leading publishers and experts . With these talks and discussion sessions, explore this exciting side of digital media. Expect topics such as: waterfall, buyer\u2019s perspective, the side effect of header bidding and its future, along with many inspiring case studies.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More: <a href=\"http:\/\/digiday.com\/event\/hot-topic-header-bidding\/\">Digiday Hot Topic: Header Bidding<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>3XE Digital \u2013 February 9-10, Dublin, Ireland<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>3XE Digital is a great choice if you want not only to hear inspiring presentations, but also receive core knowledge from every talk. Speakers have been asked to present their ideas in 20 minutes talks, providing actionable takeaways for attendants\u2019 daily use. It doesn\u2019t matter if you\u2019re in digital marketing or personal communications, you\u2019ll learn vital insights about Data, Mobile, and Social Media Marketing. 20 Experts and your fellow digital professionals will lead the 16 exciting talks at this year\u2019s event. 3XE gives you the chance to meet and interact with experts, share ideas, and see your daily work in a new light.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">At 3XE Digital, you\u2019ll also be able to practice what you learn in your choice of 6 expert workshops. Combined with presentations, these workshops are designed to ensure that you take away a clear and practical understanding of how to put new-found marketing knowledge to use.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More:&nbsp;<a href=\"http:\/\/3xedigital.com\/\">3XE Digital<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Digiday Publishing Summit Europe \u2013 February 21-23, Lisbon, Portugal<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>\u201cThe play of platforms\u201d is the central motto of the Digiday Publishing Summit in Lisbon. Digital communities and top publishers will discuss how they shift platforms for profit. If you\u2019re interested in how to monetize your huge viewership and turn that attention into revenue, make sure that Lisbon and Digiday Publishing Summit are in your event calendar!<\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Mobile World Congress \u2013 27 February \u2013 2 March, Barcelona, Spain<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>What\u2019s going to be hot in mobile advertising in 2017? If you need to know the answer, then visit Barcelona and get involved in Mobile World Congress! The event gathers together representatives from the mobile advertising industry, as well as others, and it takes place in the Mobile World Capital \u2013 Barcelona. The line-up this year features leaders, visionaries, and industry innovators that will offer a glimpse into the future of mobile advertising. Over the course of four days,&nbsp; Mobile World Congress will explore the newest and most exciting developments in the mobile industry. The agenda contains topics such as: Innovations in News, Media &amp; Publishing and Mobile First, Mobile Advertising and Apps, Retail and Digital Commerce, and Tech Trends To Understand The Present And Plan For The Future. And let\u2019s not forget about the great networking opportunity \u2013 the event attracts 101,000 attendees annually, a large portion of which are senior-level executives. MWC also attracts more than 2,2000 exhibitors, giving you a chance to see what\u2019s getting people really excited in the mobile advertising industry.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More:<a href=\"https:\/\/www.mobileworldcongress.com\/\"> Mobile World Congress<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Programmatic Summit 2017 \u2013 March 2, Sydney, Australia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Programmatic is one of the most popular topics in many industry conferences \u2013 sometimes leading, sometimes secondary. But what if you want to attend a conference dedicated solely to programmatic advertising? Then the Programmatic Summit 2017, in both Australia &amp; New Zealand, is the choice for you. The event is perfect for media and advertising executives, from&nbsp; both the buying and selling side. If you want to find out what\u2019s next in Programmatic, be sure to check out this event.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">You can expect a meeting with the sharpest minds in the industry along with key players, demonstrating how programmatic advertising is on the rise with no signs of stopping. The conference will concentrate on all aspects of programmatic advertising and will provide insights into how the fast-moving industry is developing.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More: <a href=\"http:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit-2017\/\">Programmatic Summit 2017<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Online Marketing Rockstars Festival \u2013 March 2-3, Hamburg, Germany<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>Each year, Hamburg becomes the marketing heart of Germany. Online Marketing Rockstars is the largest event of its kind in Europe. Every edition attracts the top players in the industry, offering guidelines, inspiration, news, and data. The first day of the festival is a good opportunity for exhibitors to show everyone what they\u2019ve got \u2013 this includes start-ups as well as established companies in the marketing industry. The second day is devoted to the core of the Festival \u2013 the conference, which highlights the changers and shakers in the marketing industry. Topics concentrate on content monetization, the future of social advertising, and the best strategies for a multi-platform world.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More: <a href=\"http:\/\/www.onlinemarketingrockstars.de\/festival\/\">Online Marketing Rockstars Festival<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Dx3 2017 \u2013 March 8-9, Toronto, Canada<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>Don\u2019t miss your chance to connect with key marketing decision makers at Canada\u2019s largest meeting of vendors, brands, agencies and technology organizations. Offering a deep learning experience, Dx3 is all about changing the digital marketing and retail world. This means 2 days and 1 night of interactive setups and challenging subject matter. They want to teach, inspire, get people connected, and make business happen! The conference offers attendees the opportunity to learn from industry experts and interact with the expertise that is changing our industries and shaping what we do. The discussion will revolve around the future of Data, creativity, innovation, and commerce in modern marketing.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More: <a href=\"http:\/\/dx3canada.com\/\">Dx3 2017<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>New Delhi ad:tech \u2013 March 9-10, Gurgaon, India<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>Do you want to find out what\u2019s hot in India, resolve challenges, and stay ahead in digital marketing? Then ad:tech New Delhi 2017 is the place for you. It\u2019s India&#8217;s No. 1 marketing and media technology event, so don\u2019t miss the opportunity to meet with marketing, technology, and media communities. In an ever-changing and competitive marketplace, these groups come together to share their ideas, create connections, and explore the latest approaches. The event also boasts the biggest meeting of India\u2019s digital community, with 6500+ attendees across 31 nations. With numerous speakers sharing inspiring keynotes and a massive exhibition hall with 90+ exhibitors, ad:tech brings the latest innovations in the digital world.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More: <a href=\"https:\/\/newdelhi.ad-tech.com\/\">New Delhi ad:tech<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Digital Marketing Innovation Summit \u2013 March 21-22, New York, USA<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>Presence at this summit is crucial if you want to effectively take advantage of new technologies and improve your consumer communications. Summit brings 20+ hours of networking and attracts 28+ industry speakers and 150+ delegates, including both commercial leaders and marketers. The schedule is filled with topics like moving beyond simple native advertising, personalizing multi-channel engagement, or creating a seamless on-and-offline experience. Bringing commercial leaders together for discussion, Digital Marketing Innovation Summit offers practical and strategic solutions to modern challenges.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More: <a href=\"https:\/\/theinnovationenterprise.com\/summits\/digital-marketing-innovation-summit-new-york-2017\">Digital Marketing Innovation Summit<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Digiday Publishing Summit \u2013 March 29-31, Vail, Colorado, USA<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>The motto to this edition of Digiday Publishing Summit is \u201cFinding the money is distributed publishing\u201d. Publishers know the importance of publishing on platforms. The real problem is how do use these platforms so they\u2019re profitable, workable, and lets publishers are in control. Your daily business surely faces this problem every day. The Digiday Publishing Summit will convene the top publishers together to discuss the challenges of publishing in the platform era.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The motto to this edition of Digiday Publishing Summit is \u201cFinding the money in distributed publishing\u201d. Publishers know the importance of publishing on platforms. The real problem is how do use these platforms so they\u2019re profitable, workable, and lets publishers are in control. Your daily business surely faces this problem every day. The Digiday Publishing Summit will convene the top publishers together to discuss the challenges of publishing in the platform era.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">More: <a href=\"http:\/\/digiday.com\/event\/publishing-summit-march-2017-vail\/\">Digiday Publishing Summit<\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Sounds interesting? Receive articles like this delivered directly to your inbox!<\/strong><\/h2>\n\n\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"\/\/yieldbird.us10.list-manage.com\/subscribe\/post?u=96e9ca33dafe68f16977ab18e&amp;id=20647455bc\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<div class=\"indicates-required\">\n<\/div>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">Email Address <span class=\"asterisk\">*<\/span><\/label><br><input id=\"mce-EMAIL\" class=\"required email\" style=\"background-image: url('data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAQCAYAAAAf8\/9hAAABHklEQVQ4EaVTO26DQBD1ohQWaS2lg9JybZ+AK7hNwx2oIoVf4UPQ0Lj1FdKktevIpel8AKNUkDcWMxpgSaIEaTVv3sx7uztiTdu2s\/98DywOw3Dued4Who\/M2aIx5lZV1aEsy0+qiwHELyi+Ytl0PQ69SxAxkWIA4RMRTdNsKE59juMcuZd6xIAFeZ6fGCdJ8kY4y7KAuTRNGd7jyEBXsdOPE3a0QGPsniOnnYMO67LgSQN9T41F2QGrQRRFCwyzoIF2qyBuKKbcOgPXdVeY9rMWgNsjf9ccYesJhk3f5dYT1HX9gR0LLQR30TnjkUEcx2uIuS4RnI+aj6sJR0AM8AaumPaM\/rRehyWhXqbFAA9kh3\/8\/NvHxAYGAsZ\/il8IalkCLBfNVAAAAABJRU5ErkJggg=='); background-repeat: no-repeat; background-attachment: scroll; background-size: 16px 18px; background-position: 98% 50%;\" name=\"EMAIL\" type=\"email\" value=\"\"><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\"><br>First Name <span class=\"asterisk\">*<\/span><\/label><br><input id=\"mce-FNAME\" class=\"required\" name=\"FNAME\" type=\"text\" value=\"\"><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-COMP\"><br>Company <span class=\"asterisk\">*<\/span><\/label><br><input id=\"mce-COMP\" class=\"required\" name=\"COMP\" type=\"text\" value=\"\"><\/div>\n<div id=\"mce-responses\" class=\"clear\">&nbsp;<\/div>\n<p><!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_96e9ca33dafe68f16977ab18e_20647455bc\" type=\"text\" value=\"\"><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"Subscribe\"><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script><script type=\"text\/javascript\">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[6]='COMP';ftypes[6]='text';fnames[3]='UBPAGEID';ftypes[3]='text';fnames[4]='UBVARIANT';ftypes[4]='text';fnames[5]='UBDATE';ftypes[5]='date';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script><br><!--End mc_embed_signup--><\/p>","protected":false},"excerpt":{"rendered":"<p>And here we are \u2013 a new year. One with new opportunities and new business challenges. Before your work totally absorbs you, take a look at our event list. We\u2019ve gathered the best ones that we think will interest you and your business. These are great places to develop solutions and discuss problems, helping digital [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":5652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-7323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/7323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=7323"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/7323\/revisions"}],"predecessor-version":[{"id":33539,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/7323\/revisions\/33539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/5652"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=7323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=7323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=7323"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=7323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}