{"id":32935,"date":"2023-10-14T17:37:35","date_gmt":"2023-10-14T15:37:35","guid":{"rendered":"https:\/\/yieldbird.com\/research-hub\/?post_type=webinar&#038;p=32935"},"modified":"2023-10-16T20:22:20","modified_gmt":"2023-10-16T18:22:20","slug":"yieldfest-online-2020-creativity-data-and-trading-powered-by-publishers","status":"publish","type":"webinar","link":"https:\/\/yieldbird.com\/research-hub\/webinar\/yieldfest-online-2020-creativity-data-and-trading-powered-by-publishers\/","title":{"rendered":"YieldFest Online 2020 &#8211; Creativity, data and trading powered by publishers"},"content":{"rendered":"\n<p>As we face weeks working at home, some of us try looking at the old challenges from a new perspective. For publishers \u2013 the victims of today\u2019s advertising business models \u2013 that mostly means a focus on the current short-term revenue cycles. During the session, we will share a set of ideas on how the media owners can achieve quick wins with a combination of creativity, data and trading.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"YieldFest Online 2020 - Creativity, data and trading powered by publishers\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sLhs_GuXe50?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As we face weeks working at home, some of us try looking at the old challenges from a new perspective. For publishers \u2013 the victims of today\u2019s advertising business models \u2013 that mostly means a focus on the current short-term revenue cycles. During the session, we will share a set of ideas on how the [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","state":[],"class_list":["post-32935","webinar","type-webinar","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/webinar\/32935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/webinar"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=32935"}],"wp:term":[{"taxonomy":"state","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/state?post=32935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}