{"id":32941,"date":"2023-10-14T17:53:08","date_gmt":"2023-10-14T15:53:08","guid":{"rendered":"https:\/\/yieldbird.com\/research-hub\/?post_type=webinar&#038;p=32941"},"modified":"2023-10-16T20:15:35","modified_gmt":"2023-10-16T18:15:35","slug":"how-will-googles-move-to-first-price-auction-impact-publishers","status":"publish","type":"webinar","link":"https:\/\/yieldbird.com\/research-hub\/webinar\/how-will-googles-move-to-first-price-auction-impact-publishers\/","title":{"rendered":"How Will Google\u2019s Move to First Price Auction Impact Publishers?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a \u2018first price auction\u2019 for Google Ad Manager. The full roll-out should be completed by the end of Q3 2019, with 100% of auctions using First-Price auctions for display and video inventory sold via Ad Manager on non guaranteed level. Considering this, we would like to invite you to a short webinar, where we will talk about:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Differences between First-Price Auction and Second-Price Auction models.<\/li>\n\n\n\n<li>Unified Pricing Rules specifics.<\/li>\n\n\n\n<li>Impact of the upcoming changes on Publishers.<\/li>\n\n\n\n<li>Best practices regarding programmatic inventory management.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How will Google&#039;s move to first price auction impact Publishers? (Webinar)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SXC2H3LTZjw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a \u2018first price auction\u2019 for Google Ad Manager. The full roll-out should be completed by the end of Q3 2019, with 100% of auctions using First-Price auctions for display and video inventory sold via Ad Manager on non [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","state":[],"class_list":["post-32941","webinar","type-webinar","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/webinar\/32941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/webinar"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=32941"}],"wp:term":[{"taxonomy":"state","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/state?post=32941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}