Digital publishers, look outside. Wherever in the world you are, the temperature fluctuates with the season, and so does the traffic on your sites. Some months are excellent for your ad revenue and ad optimization, others – bad as a hell.
Watch out. The gold-digging season is back.
Right now for digital publishers, the hot season is approaching.
Although, the summer months usually make digital publisher’s revenues freeze, this season was considerably generous to the publishing ecosystem. People did leave for the holidays for days, weeks, sometimes even months. They spent probably more time on things like surfing the ocean instead of surfing the web.
And yet, the publishers kept their income in the black.
September is all about ‘back to school’ and back to business – especially for digital advertising. At that time of the year, it goes as a general rule that advertisers get a better reach of their target group, and publishers are over the moon with a higher number of pageviews and more advertisers. Campaigns start getting delivered in bigger volumes as media agencies and publishers try to get higher results. Especially since it’s the last month of the quarter.
Well, it’s is an excellent season until the end of December.
Bring up your forces and ad inventory for December, or else.
Although the upcoming December is excellent for digital advertising, on the northern hemisphere the most freezing time comes just after – in January. Unsurprisingly, this occurs because of the new annual perspective and budget planning taking place at the beginning of the year.
But that can depend on the country, where some places have other more crucial low points.
And let’s not forget that winter can sometimes come in summer, too. Not literally, but traffic sure does freeze for digital publishers then.