Yieldbird, a global company specialized in programmatic optimization, has been chosen to optimize MailOnline ’s advertising inventory across 17 markets in Central & Eastern Europe and 13 markets in Latin America.
MailOnline is the digital branch of “Daily Mail” (dailymail.co.uk) and the world’s largest English-language newspaper website. Currently reaching more than 248 million unique visitors across the globe every month, 13.5 million of whom are based in CEE and LATAM, MailOnline offers a unique showcase to breaking news and investigations as well as show-business, political, travel and health stories. It has newsrooms in London, New York, Los Angeles and Sydney and publishes over 1600 news stories, 19,500 photographs and 650 videos each and every day.
“We pride ourselves on being able to optimize ad inventory with outstanding results and we are incredibily excited to be representing MailOnline,” said Marta Zielińska, Head of Business, Yieldbird.
“With 13.5 million unique visitors per month, CEE & LATAM are important regions for MailOnline. We look forward to Yieldbird connecting leading advertisers in the region to MailOnline’s highly engaged and valuable readership” said James Leaver, General Manager, International, MailOnline.
Yieldbird’s areas of responsibility will be:
CEE: Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Latvia, Lithuania, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine.
LATAM: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana, Mexico, Paraguay, Peru, Suriname, Uruguay and Venezuela
Yieldbird is a global company specialized in ad inventory optimization using advanced programmatic strategies and technologies. The company also delivers solutions for supporting direct sales teams with consulting, reporting and best practices. Yieldbird originated in Central and Eastern Europe which results in excellence knowledge of local markets of the region and having a unique ad demand there. Currently, it works for digital publishers in more than 30 countries on 3 continents, monetizing over 10 billion ad impressions monthly. Yieldbird is a part of Agora SA – one of the largest publishers and media holding in Central and Eastern Europe.