We are helping Publishers to grow their Programmatic business
We specialize in ad management and optimizing revenue from programmatic advertising.
Our Principles
Easy implementation
Our clients only need to copy and paste our codes and grant access to GAM to implement our solutions. The Yieldbird team takes care of the rest.
Co-created with publishers
We not only gather client feedback regarding our released work, but we also actively discuss designs, test results and ideas for new features.
Reliability
We work with top publishers generating high monthly revenue, so we prioritize reliable solutions and continuous monitoring to prevent losses.
Lightweight
Ads can slow down pages, but we take great care to limit the negative impact of ad stack on page load speed to an absolute minimum.
Transparency
We're highly transparent ad tech providers. Publishers can easily verify everything we do, and we don't tolerate black box solutions.
Easy to use
Our goal is for publishers to love using our products, so we meticulously organize our interfaces to be pleasant, easy to understand, and self-explanatory.
Our partners
Member of the IAB Europe, and one of the biggest Google Certified Publishing Partners in the world.
10+
years of expertise
1000+
managed websites
30
developers & data scientists
40
countries
Meet our team
Our team consists of experts in various fields, which allows us to successfully meet any challenge and deliver innovative solutions to our clients. Together, we create an inspiring work environment that fosters continuous development and improvement of our skills. Below are the people you are most likely to interact with.
What we have achieved
Since more than a decade in business, there have been many changes in the company that have allowed us to grow and get where we are today.
Yieldbird was awarded the "Programmatic Power Player 2021 Award" by AdExchanger, and our AdOps team won "The Wires 2021 Best AdOps Team Award." Additionally, Marcin Hajduk, our strategy manager, was nominated for "The Wires 2021 Ad Tech Rising Star."
Yieldbird received the Google Change Agent Award for its Yieldbird Insights UI. The company has also been named a Business Gazelle and nominated for both the AdExchanger Awards and the Drum Digital Advertising Awards.
Yieldbird ranked 16th in Deloitte's 2018 Central Europe “Technology Fast 50” list
AdTaily rebranding to Yieldbird, which became Google Certified Publishing Partner
AdTaily company was officially founded, and Agora became its major investor
Yieldbird ranked 16th in Deloitte's 2018 Central Europe “Technology Fast 50” list
Our clients' opinions
We've been with working with Yieldbird for 6 years now. Thanks to them, these years were the most profitable ones for our publishers in their history. Always open for discussion, highly skilled professionals ready to listen, trying to help no matter what… that's how I see Yieldbird. Keep it up!
František Kosír
Senior Yield Management Specialist / Madwire
STEP Network have worked with Yieldbird as our prebid technology partner for more than 4 years, and finalized the migration to Prebid Stack for the +100 websites we manage. It allows us to operate at scale from a centralized Adops team, without almost no involvement of the publisher's developer resources. This is highly important to scale as a Network. By adding features such as “Lazy Auction” and support for SPA website technology, the product is for us future proof towards the development in Adtech and our expansion as a Publisher Network.
Kim Skovgaards
Head of Product & Ad Operations / STEP
Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.
Kamil Mońko
Sales Manager / Allani
Managing yield within the digital landscape can be a laborious time-consuming task, but with Yieldbird's help and expertise we have seen great improvements increasing revenue whilst freeing up a lot of valuable time too.
Nenci Obregon Coyle
Senior Ad Ops & Programmatic Manager / Independent.ie
Our partnership with Yieldbird resulted in more demand and a significant revenue uplift. I would recommend them to all publishers with need for impovement in monetization of international traffic.
Reha Başoğul
Analytical Operations & Strategic Planning Manager / Sozcu
Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.
Mateusz Ponikowski
Editor in Chief / Instalki.pl
The team takes a holistic approach to our website, combining premium demand, innovative ad formats, and custom ad layout optimization. Yieldbird has proven itself to be a great partner, driving strong revenue and our overall yield.
Sebastian Felkner
CEO of Online Venture / Meczyki.pl
Our company is cooperating with Yieldbird on numerous programmatic related projects for over a year. They always offered high quality services and we can say that we are very satisfied with their work, and see Yieldbird as valuable and trustworthy partner.
Arnas Levickas
Product Manager / Vinted
Considering we were looking to focus on content creation and UX improvement, the decision to outsource our Programmatic management was something natural. After almost 2 years of cooperation, we are very satisfied with the choice of Yieldbird as our Programmatic partner. Yieldbird has helped us to not only significantly build revenues, but also has proven crucial in its support with issues such as GDPR and First-Price auction.
Michał Frasiński
Sales Director / Realmadryt.pl
Comprehensive support from Yieldbird at every stage of programmatic & monetization has provide us with enormous work comfort and seen significant performance improvement.
Joanna Balowska
Sales Director / Wyborcza.pl
I can definitely recommend cooperation with Yieldbird to all Publishers who care about high revenues, but who do not necessarily want to invest time and resources to create or expand an in-house team. For us, the possibility of delegating this work to a partner has been a great help – we have full control, but we don't need to do everything ourselves. Besides, thanks to Yieldbird, we now know what the market is like and we are not closing ourselves in our own bubble.
Axel Lagercrantz
CEO / Pet Media Group
Since 2019, STEP has been cooperating with Yieldbird on many programmatic related projects. Yieldbird supports us in our tasks by providing us with a full-stack programmatic team. Yieldbird always offers high-quality services and they are a partner you can trust and depend on.
Ulrik Kristensen
Head of Publishers / STEP Network
As a large media group, we strive to ensure that results from the monetization of websites are the result of a well-thought-out strategy, and not some random series of activities. Working with Yieldbird, we appreciate that as our partner they keep their finger on the pulse and endeavour to ensure that the key parameters for Advertisers (e.g. Viewability) remain above the expected standards. At the same time, we are pleased that Yieldbird has implemented improvements that are in keeping with the specifics of our inventory, and has introduced changes that accord with the character of individual sites.
Robert Głodek
Deputy Director of Online / Infor Biznes
By the time we had discovered Yieldbird's Price Genius solution, we had already tested a number of external solutions. Our goal was very clear – we expected an increase in Programmatic revenues because we felt that, based on the basic advertising setup, we were not achieving optimality with the website. Price Genius was distinguished by the fact that the automatically set price rates quickly “learned” the specifics of our inventory; and in the first weeks of operation we noted a financial uplift. But additionally, we now had what we had not found with other solutions on the market: we had a reporting system, and specifically aggregated and presented key metrics so that we could compare like with like.
Witold Czarnecki
Founder & Managing Director / Traffiqua