How to increased revenue from international traffic by 20%
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Viewability Tools
Smartly boost your viewability effortlessly
Enhance ad unit viewability by leveraging smart display strategies and AI to handle them effectively.
Features
Have you ever struggled to increase the value of your inventory?
Enhance your programmatic ad inventory with the help of Viewability Tools
Boost inventory value
-
Your ad
inventory will be kept high-quality
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We make your
mobile inventory viewable, thus of higher quality
Attract top buyers
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High ad
inventory standards and better viewability will be appealing your advertisers
Make more profits
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The higher
the value, the higher eCPMs you can achieve
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The bigger
demand on your inventory, the higher profits you generate
How do Viewability Tools work?
Viewability Tools is a set of features designed to increase the sellability of your inventory
No UX impact
Our no-impact tools include the Rotator and Smart Lazy Loader, that are not visible to users, but they can make a big difference to your revenue.
Mild UX impact
Our mild-impact tools include the Scroll Slower and Ad Holder, which slightly affect the way the user interacts with the ads. Don't worry – our tools know how to be gentle about it.
Direct UX impact
Our direct-impact tools include the Compressor and Slot Inserter. These tools have direct impact on how ads are located on your page.
Why Viewability Tools are a great fit for your business?
All the features you need to maximize the potential of programmatic ads viewability
Increased viewability
Once you implement our tools, the viewability of your ad inventory will boost.
Better quality inventory
Our solution take care of high quality of your ads inventory so it suits your superior content.
Additional revenue
Enhancing the viewability and quality of your ad inventory can significantly increase its value for buyers and help you achieve higher eCPMs.
Friendly user experience
It is up to you to determine the level of impact on the user experience that you are willing to accept.
Make your inventory more sellable
Unlock the full potential of your programmatic ads with cutting-edge features of Viewability Tools. Pay per use – based on ad requests.
Our clients opinions
We've been with working with Yieldbird for 6 years now. Thanks to them, these years were the most profitable ones for our publishers in their history. Always open for discussion, highly skilled professionals ready to listen, trying to help no matter what… that's how I see Yieldbird. Keep it up!
František Kosír
Senior Yield Management Specialist / Madwire
STEP Network have worked with Yieldbird as our prebid technology partner for more than 4 years, and finalized the migration to Prebid Stack for the +100 websites we manage. It allows us to operate at scale from a centralized Adops team, without almost no involvement of the publisher's developer resources. This is highly important to scale as a Network. By adding features such as “Lazy Auction” and support for SPA website technology, the product is for us future proof towards the development in Adtech and our expansion as a Publisher Network.
Kim Skovgaards
Head of Product & Ad Operations / STEP
Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.
Kamil Mońko
Sales Manager / Allani
Managing yield within the digital landscape can be a laborious time-consuming task, but with Yieldbird's help and expertise we have seen great improvements increasing revenue whilst freeing up a lot of valuable time too.
Nenci Obregon Coyle
Senior Ad Ops & Programmatic Manager / Independent.ie
Our partnership with Yieldbird resulted in more demand and a significant revenue uplift. I would recommend them to all publishers with need for impovement in monetization of international traffic.
Reha Başoğul
Analytical Operations & Strategic Planning Manager / Sozcu
Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.
Mateusz Ponikowski
Editor in Chief / Instalki.pl
The team takes a holistic approach to our website, combining premium demand, innovative ad formats, and custom ad layout optimization. Yieldbird has proven itself to be a great partner, driving strong revenue and our overall yield.
Sebastian Felkner
CEO of Online Venture / Meczyki.pl
Our company is cooperating with Yieldbird on numerous programmatic related projects for over a year. They always offered high quality services and we can say that we are very satisfied with their work, and see Yieldbird as valuable and trustworthy partner.
Arnas Levickas
Product Manager / Vinted
Considering we were looking to focus on content creation and UX improvement, the decision to outsource our Programmatic management was something natural. After almost 2 years of cooperation, we are very satisfied with the choice of Yieldbird as our Programmatic partner. Yieldbird has helped us to not only significantly build revenues, but also has proven crucial in its support with issues such as GDPR and First-Price auction.
Michał Frasiński
Sales Director / Realmadryt.pl
Comprehensive support from Yieldbird at every stage of programmatic & monetization has provide us with enormous work comfort and seen significant performance improvement.
Joanna Balowska
Sales Director / Wyborcza.pl
I can definitely recommend cooperation with Yieldbird to all Publishers who care about high revenues, but who do not necessarily want to invest time and resources to create or expand an in-house team. For us, the possibility of delegating this work to a partner has been a great help – we have full control, but we don't need to do everything ourselves. Besides, thanks to Yieldbird, we now know what the market is like and we are not closing ourselves in our own bubble.
Axel Lagercrantz
CEO / Pet Media Group
Since 2019, STEP has been cooperating with Yieldbird on many programmatic related projects. Yieldbird supports us in our tasks by providing us with a full-stack programmatic team. Yieldbird always offers high-quality services and they are a partner you can trust and depend on.
Ulrik Kristensen
Head of Publishers / STEP Network
As a large media group, we strive to ensure that results from the monetization of websites are the result of a well-thought-out strategy, and not some random series of activities. Working with Yieldbird, we appreciate that as our partner they keep their finger on the pulse and endeavour to ensure that the key parameters for Advertisers (e.g. Viewability) remain above the expected standards. At the same time, we are pleased that Yieldbird has implemented improvements that are in keeping with the specifics of our inventory, and has introduced changes that accord with the character of individual sites.
Robert Głodek
Deputy Director of Online / Infor Biznes
By the time we had discovered Yieldbird's Price Genius solution, we had already tested a number of external solutions. Our goal was very clear – we expected an increase in Programmatic revenues because we felt that, based on the basic advertising setup, we were not achieving optimality with the website. Price Genius was distinguished by the fact that the automatically set price rates quickly “learned” the specifics of our inventory; and in the first weeks of operation we noted a financial uplift. But additionally, we now had what we had not found with other solutions on the market: we had a reporting system, and specifically aggregated and presented key metrics so that we could compare like with like.
Witold Czarnecki
Founder & Managing Director / Traffiqua
See Viewability Tools results
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How Allani.pl doubled their RPM with two small improvements in the ad structure
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How Independent.ie improved their international traffic eCPM by 26% with granular performance optimization
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FAQ
Do I have to provide access to my Google Ad Manager? If yes, why?
Yes, we do need access to the Ad Manager. It is used for two purposes:
1. To do all the setup (e.g., create the necessary key values, line items, validate that there are no technical obstacles, etc. - the exact scope differs from product to product).
2. To gather data for performance reporting.
How often do I have to adapt the Yieldbird Tag?
Once you add the Yieldbird tag, you don't have to change it at all, regardless of changing the product's setup, adding new ad units, or testing new products. The Yieldbird tag implemented during the implementation process is sufficient and doesn't need to be changed.
I have more than 1 GAM account. How is it handled by Yieldbird Platform?
For each GAM account, you will have a separate Workspace. There is no way to have multiple GAM accounts on one workspace due to the specifics of how each product is configured in the Platform.
Do I have to sign a long-term contract?
No, regardless of which product you use, you can cancel anytime you want with immediate notice.
Bartłomiej Oprządek
Regional Growth Director
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