Programmatic Deals | Premium PMP demand

A closer look at benefits and opportunities

Premium, curated auctions designed for modern publishers.

Higher CPMs vs Open Market

Set floor or fixed prices for your premium inventory and let a select group of advertisers compete, driving CPMs above open RTB levels.

Floor price

Open RTB

PMP Deal

Full control

Decide who can bid, which creatives run, and on what terms. Curate buyers and enforce brand safety standards.

Premium brands

Unwanted categories

Stronger partner relationships

Offer exclusive access to premium inventory and become a strategic partner to agencies and major brands.

HAWPDE

Flexibility for high-impact formats

Offer video, audio, native, and interactive creatives that command higher CPMs and engage audiences more effectively than standard display.

VideoAudioNativeInteractive

Three ways to access PMP demand

We provide access to Private Marketplace Deals through three models. Pick the balance of predictability and competition that fits your inventory.

Programmatic Guaranteed

The most predictable model with full control over quality and costs.

PriceFixed

VolumeGuaranteed

Preferred Deals

Selected buyers get first look at your inventory at a fixed price, before it reaches the open auction.

PriceFixed

VolumeNon-guaranteed

Private Auctions

An invite-only auction where selected advertisers compete for your inventory above the floor price you set.

PriceFloor + auction

VolumeNon-guaranteed

We work with more than 90 media groups, and the network is still growing

We work with over 90 advertising agencies, securing media budgets and managing programmatic campaigns end-to-end. We take full responsibility for the entire process: from collaborating with publishers, through deal configuration and optimization, to ongoing troubleshooting and technical support.