Unfilled Recovery | Monetize unsold impressions

Never miss a monetization opportunity again

Even well-run stacks leave 10 to 50% of impressions unfilled. Each one is paid-for infrastructure earning nothing.

Zero risk of empty or collapsed slots

You avoid the risk of an ad slot going unfilled and then showing an empty space or collapsing the Ad Unit altogether.

No missed monetization opportunities

Our tool detects when an ad is not filled and triggers a recovery slot that monetizes the impression, so every revenue opportunity is used.

High-quality ads that keep the audience engaged

Relevant ads in all available slots maintain the experience even when the original ad fails to fill, building user trust and engagement.

How does Unfilled Recovery work?

Three steps, entirely automatic, running on every pageview.

Ads monitoring

Unfilled Recovery monitors the Ad Units on your page as the primary auction runs.

Detecting slots

In case of an unfilled impression, our solution detects it immediately, client-side.

Monetizing impressions

A recovery slot is formed over the unused ad space and a new auction runs, monetized with Yieldbird demand.

MultiFormats for higher recovery

Optionally the recovery slot serves a rotating slideshow instead of a single ad, which materially raises recovery rCPM.

MultiFormats off25 to 40%

MultiFormats on60 to 90%

Recovery rCPM as share of original

Your own passback, if you want it

If Unfilled Recovery also fails, an optional GAM passback Ad Unit of yours can fire to show for example your house ads.

Auto-promotion adsOptional

How Unfilled Recovery grows your business

Identify and recover lost chances, giving every impression another opportunity to earn.

Fully automatic management

No more blank impressions. The tool detects the unfilled impression, serves an ad, and recovers the revenue without your involvement.

Quick and easy implementation

Unfilled Recovery can be live in a matter of days if you are already on Yieldbird MCM, otherwise one to two weeks.

Auto-promotion advertisements

There is an option to show house ads in the unfilled slots instead. Entirely your choice.

Pay only for generated uplift

We take a revenue share only from the uplift, so we earn only when you earn.

Frequently Asked Questions

Do I have to provide access to my Google Ad Manager? If yes, why?

Yes, we need access to Google Ad Manager for two purposes: to do the setup (create the necessary key values and Line Items, validate that there are no technical obstacles, and so on, with the exact scope differing per product), and to gather data for performance reporting.

How often do I have to adapt the Yieldbird Tag?

Once you add the Yieldbird Tag, you do not have to change it at all, regardless of changing a product's setup, adding new Ad Units, or testing new products. The Tag implemented during onboarding is sufficient.

I have more than one GAM account. How is it handled?

For each GAM account you get a separate Workspace. Multiple GAM accounts cannot share one Workspace, because of how each product is configured in the Platform.

Do I have to sign a long-term contract?

No. Regardless of which product you use, you can cancel anytime with immediate notice.