Your easy path to premium Open Market ad exchanges
The Open Market is a public programmatic auction where any advertiser can bid on available ad inventory in real time. It offers broad reach and flexibility, with prices determined by real-time bidding dynamics rather than pre-agreed terms.
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Multiple Customer Management
Choose the model that best fits your strategy
MCM Manage Inventory (MI)
A fully managed solution for publishers who prefer to delegate their ad monetization. The partner takes care of premium demand, technology, and optimization, while the publisher simply receives regular payouts.
- Publishers workload: Minimal
- Transparency: Lower
- Payments: Payouts from Yieldbird
MCM Manage Account (MA)
Designed for publishers who want more control and transparency. The publisher operates their own AdX and Google Ad Manager account, while leveraging the partner’s technology and expertise to maximize revenue.
- Publishers workload: Higher
- Transparency: High
- Payments: Directly from Google
We work with more than 90 demand partners and the network is still growing
Through our presence in the Open Market ecosystem, we offer broad access to third-party demand from the Header Bidding market. We work with a wide range of global demand partners, driving stronger competition, higher CPMs, and better monetization of your ad inventory.
This demand is accessed and optimized through YB technology - a powerful platform designed to seamlessly integrate with Header Bidding and manage demand efficiently in real time.
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Frequently Asked Questions
Everything you need to know about the Open Market.
What is the Open Market and how does it benefit me?
The Open Market is a real-time auction where multiple advertisers compete for your inventory. This creates strong demand competition, helping you maximize fill rates and increase CPMs without pre-negotiated deals.
What kind of demand will I get?
You gain access to a wide range of global demand partners through the Open Market and Header Bidding ecosystem, increasing competition for your inventory and improving overall monetization.
How quickly can I start monetizing my site through open market programmatic, and what's the setup process?
With a partner like Yieldbird, you can typically start monetizing within a few days. The setup includes domain verification and implementing ad tags on your site.
How do I protect my brand and control what ads appear on my site?
The open market is generally safe and transparent, with strict policies in place. You can protect your brand by blocking specific advertisers or entire categories, ensuring only suitable ads appear on your site.
Can small or mid-sized websites benefit from open market programmatic?
Yes, open market programmatic isn't limited to large publishers. Smaller and mid-sized sites can also benefit thanks to access to a broader pool of advertisers compared to Google AdSense. Final results depend on factors like traffic volume, audience quality, and ad setup.
