Your easy path to premium Open Market ad exchanges

The Open Market is a public programmatic auction where any advertiser can bid on your inventory in real time. Broad reach and flexibility, with prices set by real-time bidding rather than pre-agreed terms.

Book a call Compare MCM models

Open Market auctionLive

Incoming bids

Xandr2.10

PubMaticWIN2.45

Magnite2.20

OpenX1.90

Cleared at 2.45 EUR CPM12 bidders competing

Auction speed

~120 ms

Choose the model that best fits your strategy

Two ways to run Open Market demand with Yieldbird, from fully managed to full control.

Hands-off

MCM Manage Inventory (MI)

A fully managed solution for publishers who prefer to delegate their ad monetization. The partner takes care of premium demand, technology, and optimization, while you simply receive regular payouts.

Publisher workloadMinimal

TransparencyLower

PaymentsPayouts from Yieldbird

Full control

MCM Manage Account (MA)

Designed for publishers who want more control and transparency. You operate your own AdX and Google Ad Manager account, while leveraging the partner's technology and expertise to maximize revenue.

Publisher workloadHigher

TransparencyHigh

PaymentsDirectly from Google

We work with more than 90 demand partners, and the network is still growing

Through our presence in the Open Market ecosystem, we offer broad access to third-party demand from the Header Bidding market. A wide range of global demand partners drives stronger competition, higher CPMs, and better monetization of your inventory.

This demand is accessed and optimized through YB technology: a platform built to integrate seamlessly with Header Bidding and manage demand efficiently in real time.

+ 80 more

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