Your easy path to premium Open Market ad exchanges

The Open Market is a public programmatic auction where any advertiser can bid on available ad inventory in real time. It offers broad reach and flexibility, with prices determined by real-time bidding dynamics rather than pre-agreed terms.

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Multiple Customer Management

Choose the model that best fits your strategy

MCM Manage Inventory (MI)

A fully managed solution for publishers who prefer to delegate their ad monetization. The partner takes care of premium demand, technology, and optimization, while the publisher simply receives regular payouts.

Publishers workload: Minimal
Transparency: Lower
Payments: Payouts from Yieldbird

MCM Manage Account (MA)

Designed for publishers who want more control and transparency. The publisher operates their own AdX and Google Ad Manager account, while leveraging the partner’s technology and expertise to maximize revenue.

Publishers workload: Higher
Transparency: High
Payments: Directly from Google

We work with more than 90 demand partners and the network is still growing

Through our presence in the Open Market ecosystem, we offer broad access to third-party demand from the Header Bidding market. We work with a wide range of global demand partners, driving stronger competition, higher CPMs, and better monetization of your ad inventory.

This demand is accessed and optimized through YB technology - a powerful platform designed to seamlessly integrate with Header Bidding and manage demand efficiently in real time.