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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…

Julia Dreślińska

2025-07-01

Uncategorized

Are Third-Party Cookies Really Going Away? The Latest Status in 2025

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome,…

Julia Dreślińska

Uncategorized

Reflecting On 2024 – Expert Insights on the Programmatic Industry

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…

Zakhar Chmil

2025-01-31

YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising

As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…

Zakhar Chmil

2025-01-22

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Join our online workshops

2023-10-14

How Will Google’s Move to First Price Auction Impact Publishers?

Episode #1 57:24

In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…

Digital Advertising Metrics and How to Read Them

Episode #1 57:23

How to Handle Different Programmatic Transaction Types?

Episode #1 54:49

Short summary of the most popular programmatic transaction types.

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Our last reports

Yieldbird Academy Ebook

August 2023

Are you ready to dive into the world of programmatic advertising? Look no further! We proudly present the comprehensive ebook meticulously crafted by industry experts…

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Mastering a Bulletproof Header Bidding Setup

October 2023

Whether it’s Google’s withdrawal of 3rd-party cookies, the extension of the search algorithm with features related to User Experience, or the growing role of Brand…

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COVID-19 pandemic impact on digital advertising industry

October 2023

To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential…

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