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How to Improve Programmatic Ad Viewability Without Affecting User Experience

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. As advertisers strive…

Zuzanna Sieja

2023-09-25

Guides

How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to…

Julia Boczulińska

2023-08-23

Ad Tech

IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European…

Yieldbird

2023-07-25

Uncategorized

Universal IDs for Publishers – Are They a Necessity?

The impending demise of third-party cookies and their multiple delays might make publishers indifferent to the cookieless future. However, it…

Marcin Hajduk

2023-07-13

Uncategorized

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2023-08-17

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