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Reflecting On 2024 – Expert Insights on the Programmatic Industry

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…

Zakhar Chmil

2025-01-31

YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising

As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…

Zakhar Chmil

2025-01-22

How did Adwords change bidding at the end of 2023? (performance analysis)

What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…

Marcin Hajduk

2024-07-05

Adapting to the New Cookieless reality: An Expert Update for Publishers

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…

Piotr Niedziela

2024-03-27

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2023-10-14

How Will Google’s Move to First Price Auction Impact Publishers?

Episode #1 57:24

In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…

Digital Advertising Metrics and How to Read Them

Episode #1 57:23

How to Handle Different Programmatic Transaction Types?

Episode #1 54:49

Short summary of the most popular programmatic transaction types.

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Our last reports

Yieldbird Academy Ebook

August 2023

Are you ready to dive into the world of programmatic advertising? Look no further! We proudly present the comprehensive ebook meticulously crafted by industry experts…

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Mastering a Bulletproof Header Bidding Setup

October 2023

Whether it’s Google’s withdrawal of 3rd-party cookies, the extension of the search algorithm with features related to User Experience, or the growing role of Brand…

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COVID-19 pandemic impact on digital advertising industry

October 2023

To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential…

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