OpenAds: understanding the Trade Desk’s new auction wrapper
OpenAds — The Trade Desk The programmatic advertising landscape is constantly evolving, and one of the latest developments comes from…
Julia Dreślińska
2025-10-24
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Yieldbird goes green. Small changes, big impact!
YB is Cool and Green As a technology company, Yieldbird is constantly looking for ways to optimize our solutions. As…
Julia Dreślińska
2025-10-01
Resellers, Not Partners: How The Trade Desk Is Rewriting Programmatic Rules
The Trade Desk vs. SSP: A Quiet Shift That Could Shake Up Programmatic In ad tech, labels are never just…
Julia Dreślińska
2025-09-11
Prebid.js 10 – what to focus on?
Introduction On July 1st, 2025, Prebid.js 10 was officially released. This new major version is a significant step forward-cleaning up…
Julia Dreślińska
2025-09-09
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How Will Google’s Move to First Price Auction Impact Publishers?
Episode #1
57:24
In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…
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Digital Advertising Metrics and How to Read Them
Episode #1
57:23
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How to Handle Different Programmatic Transaction Types?
Episode #1
54:49
Short summary of the most popular programmatic transaction types.
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Yieldbird Academy Ebook
August 2023
Are you ready to dive into the world of programmatic advertising? Look no further! We proudly present the comprehensive ebook meticulously crafted by industry experts…
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Mastering a Bulletproof Header Bidding Setup
October 2023
Whether it’s Google’s withdrawal of 3rd-party cookies, the extension of the search algorithm with features related to User Experience, or the growing role of Brand…
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COVID-19 pandemic impact on digital advertising industry
October 2023
To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential…
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