Programmatic blog
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
Popular posts
OpenAds: understanding the Trade Desk’s new auction wrapper
OpenAds — The Trade Desk The programmatic advertising landscape is constantly evolving, and one of the latest developments comes from…
Julia Dreślińska
2025-10-24
Yieldbird goes green. Small changes, big impact!
YB is Cool and Green As a technology company, Yieldbird is constantly looking for ways to optimize our solutions. As…
Julia Dreślińska
2025-10-01
Resellers, Not Partners: How The Trade Desk Is Rewriting Programmatic Rules
The Trade Desk vs. SSP: A Quiet Shift That Could Shake Up Programmatic In ad tech, labels are never just…
Julia Dreślińska
2025-09-11
Prebid.js 10 – what to focus on?
Introduction On July 1st, 2025, Prebid.js 10 was officially released. This new major version is a significant step forward-cleaning up…
Julia Dreślińska
2025-09-09
Latest posts
OpenAds: understanding the Trade Desk’s new auction wrapper
OpenAds — The Trade Desk The programmatic advertising landscape is constantly evolving, and one of the latest developments comes from…
Julia Dreślińska
2025-10-24
Yieldbird goes green. Small changes, big impact!
YB is Cool and Green As a technology company, Yieldbird is constantly looking for ways to optimize our solutions. As…
Julia Dreślińska
2025-10-01
Resellers, Not Partners: How The Trade Desk Is Rewriting Programmatic Rules
The Trade Desk vs. SSP: A Quiet Shift That Could Shake Up Programmatic In ad tech, labels are never just…
Julia Dreślińska
2025-09-11
Prebid.js 10 – what to focus on?
Introduction On July 1st, 2025, Prebid.js 10 was officially released. This new major version is a significant step forward-cleaning up…
Julia Dreślińska
2025-09-09
Transaction IDs in Prebid just changed. Here’s what Publishers need to know.
Prebid.js 10.9.0 (released 27 Aug, 2025) now generates a different Transaction ID (TID) for each Bidder. That breaks the long-standing…
Marcin Hajduk
2025-09-01
Sticky Cube Desktop – an innovative ad format for maximizing monetization and UX
In today’s fast-paced digital advertising landscape, it’s more important than ever to strike the right balance between effective monetization and…
Julia Dreślińska
2025-07-21
Are Third-Party Cookies Really Going Away? The Latest Status in 2025
Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome,…
Julia Dreślińska
2025-07-02
How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
Piotr Niedziela
2025-07-01