Programmatic blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

Hot to improve user engagement in publishing

How to improve user engagement in publishing with push notifications?

You work in the publishing industry. Your business is mostly based on the readers and their engagement. You make money…

Filip Rawlik

2022-10-07

Guides

Latest posts

Adapting to the New Cookieless reality: An Expert Update for Publishers

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…

Piotr Niedziela

2024-03-27

A simple guide to prebid timeouts

Dive into the fast-paced world of programmatic advertising, where milliseconds influence your revenue. This guide simplifies the crucial concept of…

Piotr Niedziela

2024-03-06

Unlocking Non-Consent Traffic Revenue: Monetize Efficiently with Prebid Stack

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy…

Zuzanna Zarębińska

2024-02-27

Yieldbird embraces IAB Europe’s TCF v2.2 for Enhanced User Privacy and Compliance

In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency…

Filip Rawlik

2024-01-18