Programmatic blog
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
Popular posts
OpenAds: understanding the Trade Desk’s new auction wrapper
OpenAds — The Trade Desk The programmatic advertising landscape is constantly evolving, and one of the latest developments comes from…
Julia Dreślińska
2025-10-24
Yieldbird goes green. Small changes, big impact!
YB is Cool and Green As a technology company, Yieldbird is constantly looking for ways to optimize our solutions. As…
Julia Dreślińska
2025-10-01
Resellers, Not Partners: How The Trade Desk Is Rewriting Programmatic Rules
The Trade Desk vs. SSP: A Quiet Shift That Could Shake Up Programmatic In ad tech, labels are never just…
Julia Dreślińska
2025-09-11
Prebid.js 10 – what to focus on?
Introduction On July 1st, 2025, Prebid.js 10 was officially released. This new major version is a significant step forward-cleaning up…
Julia Dreślińska
2025-09-09
Latest posts
Reflecting On 2024 – Expert Insights on the Programmatic Industry
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…
Zakhar Chmil
2025-01-31
YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising
As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…
Zakhar Chmil
2025-01-22
How did Adwords change bidding at the end of 2023? (performance analysis)
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Marcin Hajduk
2024-07-05
Adapting to the New Cookieless reality: An Expert Update for Publishers
Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…
Piotr Niedziela
2024-03-27
A simple guide to prebid timeouts
Dive into the fast-paced world of programmatic advertising, where milliseconds influence your revenue. This guide simplifies the crucial concept of…
Piotr Niedziela
2024-03-06
Unlocking Non-Consent Traffic Revenue: Monetize Efficiently with Prebid Stack
In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy…
Zuzanna Zarębińska
2024-02-27
Yieldbird embraces IAB Europe’s TCF v2.2 for Enhanced User Privacy and Compliance
In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency…
patryk.misiolek
2024-01-18
How Programmatic Deals Are Leading the Way to Sustainable Advertising
We can safely say that in 2023, we live in a time of growing global awareness and concern about environmental…
Krzysztof Lis
2023-12-14