Your programmatic success starts here
We support publishers with tailored solutions to unlock new growth opportunities.
Book a callTrusted by industry-leading publishers
A holistic partner for publisher growth
We are a holistic partner dedicated to helping publishers maximize their advertising profitability while prioritizing a high-quality user experience. Our mission is to support digital media owners in earning more from ads without compromising the trust and satisfaction of their audiences. We operate across three key areas: technology, services, and demand.
We provide publishers with an all-in-one platform that combines powerful technologies to maximize ad inventory. From advanced Header Bidding and proprietary tools like Price Genius and Viewability Tools, to strategic video partnerships and innovative rich media formats: all built to boost performance and enhance user experience.
Beyond technology, we support publishers with tailored consulting, Ad Operations, Programmatic Deal Management and ongoing optimization, all focused on maximizing revenue and efficiency. Our expert team can take full ownership of your monetization, leaving you to focus on your core activity: publishing.
We unlock premium demand through strong relationships with top media agencies such as Havas, GroupM and Dentsu, supported by exclusive programmatic agreements and Private Marketplaces (PMPs). With 40+ trusted SSP partners and a robust MCM setup, we ensure consistent access to diverse, high-quality advertising budgets and monetization at scale.
Built for both sides of the ad
Whether you sell inventory or buy it, Yieldbird gives you the tools to do it better.
Monetize every impression
Grow ad revenue without hurting user experience: every lever managed in one platform, built for Google Ad Manager.
- 20-40% rCPM uplift, hands-off optimization
- Header bidding, AI pricing, ad refresh & unfilled recovery
- Full transparency and control over what runs
- First module live in about a day
Reach premium audiences
Access curated, brand-safe inventory across top-tier publishers, with full visibility into the supply chain.
- Premium, brand-safe inventory at scale
- Curated Private Marketplace Deals, no MFA traffic
- Direct access via YBidder & Yieldbird Open Market
- Transparent supply, no hidden fees
Delegate your programmatic to our experts
Tired of managing monetization in-house? Our team can take full ownership, so you can focus on what you do best: publishing.
- Consulting & strategy
- Ad Operations
- Programmatic Deal Management
- Ongoing optimization
We are part of the Agora, one of the largest publishing groups in Europe
Agora has operated in the market for more than 30 years. Its team includes over 2 500 employees who together create 25 major brands across print, online, radio and advertising.
- Company listed on the stock exchange
- More than 70 online publishers under one roof
- One of the largest media groups in Europe, with the highest reach in Poland
Explore our case studies
+25% revenueHow Poezja.org unlocked a 25% increased daily revenue using MultiAnchor
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+32% RPMHow Wybór Kierowców increased RPM by 32%
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+17% viewabilityPowerful optimization: Ringier Group achieves 17% viewability uplift
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+78% CPMHow Iberion boosted Video CPM by 78% using Yieldbird Player
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JMTY.jp Boosts Open Market Revenue with Dynamic Pricing Optimization
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+7% rCPMOneFootball Boosts rCPM by up to 7% with Dynamic Pricing Optimization
Read moreFrequently Asked Questions
Everything publishers ask before getting started. Still unsure? Book a call and we'll walk you through it.
Programmatic advertising is an automated way of buying and selling online ad inventory in real time. With programmatic ads, publishers can effectively monetize their websites, while advertisers reach the right users with the right message. Programmatic marketing uses data, algorithms, and platforms such as SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms), which increases campaign efficiency and maximizes ad revenue for website owners.
Implementing programmatic advertising solutions does not require major technical changes on your website. In most cases, it only requires adding ad tags or integrating with a header bidding solution. The process is seamless, and our team provides full technical support to ensure that programmatic ads are correctly implemented without affecting website performance or user experience.
Yes, with programmatic advertising you maintain full control over which ads appear on your website. As a publisher, you can set brand safety filters, block unwanted categories, and whitelist or blacklist specific advertisers. This ensures that programmatic ads are relevant, high-quality, and aligned with your website's audience and values.
Programmatic advertising supports a wide range of ad formats to help you maximize your website revenue. These include standard display banners, native ads, video ads, rich media, and high-impact formats such as interstitials or sticky ads. Depending on your website layout and audience, we can recommend the most effective programmatic ad formats to increase engagement and earnings.
Advertising revenues from programmatic ads are typically paid out on a monthly basis, following the end of each billing cycle. Payments are bank transfer. Detailed reporting allows you to track programmatic ad performance, impressions, CPM rates, and earnings in real time, so you always know how much revenue your website generates.