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Refresh what you want, when you want

Flexibly refresh your inventory to boost revenue and increase the quality of your inventory.


Turn refreshing into an opportunity to enhance inventory quality, maximize performance & boost revenue

Refresher – technology that benefits the publisher and users

Best quality

  • To ensure viewability of refreshed impressions, our ads refresh only when at least 50% of the ad is in the user's viewport

Full control

  • Refresher enable publishers to target what gets refreshed through an intuitive interface and minimizing the risk of accidentally refreshing direct campaigns or other line item IDs

Viewable inventory

  • Refresher takes user behavior into account before initiating a refresh, ensuring that the user is active and engaged with the content before refreshing

How does Refresher work?

Don't settle for inferior refresh solutions that damage your inventory quality and negatively impact your viewability results.

Monitor user actions

Firstly, Refresher monitors the ad units in terms of their viewability, total viewing time, and whether the user is active.

Refresh programmatic ads

The second step is launching a new programmatic auction only when the ad unit fulfills the criteria for refreshing.

Why Refresher is a perfect fit for you?

Refresher was developed after extensive market research, which identified a need for a refresh solution that enhances the inventory quality without compromising viewability results or causing damage.

Quick and easy implementation

Revive can be up and running in a matter of a week, with minimal effort on your side

Refresh in optimal moment

Your programmatic ads are refreshed only when are viewable by user

Freedom in configuration

Before deciding whether to refresh, the optimal course of action is determined based on the viewability status and users behavior

Pay only for generated uplift

We take the revenue share only from the generated uplift, so we make money, only when you earn

Turn refreshing into an opportunity to grow your programmatic business

Refresher is always ROI-positive, because our fee is a percentage of the uplift our tool generated for you!

Our clients opinions

We've been with working with Yieldbird for 6 years now. Thanks to them, these years were the most profitable ones for our publishers in their history. Always open for discussion, highly skilled professionals ready to listen, trying to help no matter what… that's how I see Yieldbird. Keep it up!

Frantisek Kosir Madwire

František Kosír

Senior Yield Management Specialist / Madwire

STEP Network have worked with Yieldbird as our prebid technology partner for more than 4 years, and finalized the migration to Prebid Stack for the +100 websites we manage. It allows us to operate at scale from a centralized Adops team, without almost no involvement of the publisher's developer resources. This is highly important to scale as a Network. By adding features such as “Lazy Auction” and support for SPA website technology, the product is for us future proof towards the development in Adtech and our expansion as a Publisher Network.

Kim Skovgaards Step

Kim Skovgaards

Head of Product & Ad Operations / STEP

Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.

Kamil Mońko Allani

Kamil Mońko

Sales Manager / Allani

Managing yield within the digital landscape can be a laborious time-consuming task, but with Yieldbird's help and expertise we have seen great improvements increasing revenue whilst freeing up a lot of valuable time too.

Nenci Obregon Coyle

Nenci Obregon Coyle

Senior Ad Ops & Programmatic Manager /

Our partnership with Yieldbird resulted in more demand and a significant revenue uplift. I would recommend them to all publishers with need for impovement in monetization of international traffic.

Reha Basogul Sozcu

Reha Başoğul

Analytical Operations & Strategic Planning Manager / Sozcu

Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.

Mateusz Ponikowski

Mateusz Ponikowski

Editor in Chief /

The team takes a holistic approach to our website, combining premium demand, innovative ad formats, and custom ad layout optimization. Yieldbird has proven itself to be a great partner, driving strong revenue and our overall yield.

Sebastian Felkner

Sebastian Felkner

CEO of Online Venture /

Our company is cooperating with Yieldbird on numerous programmatic related projects for over a year. They always offered high quality services and we can say that we are very satisfied with their work, and see Yieldbird as valuable and trustworthy partner.

Arnas Levickas Vinted

Arnas Levickas

Product Manager / Vinted

Considering we were looking to focus on content creation and UX improvement, the decision to outsource our Programmatic management was something natural. After almost 2 years of cooperation, we are very satisfied with the choice of Yieldbird as our Programmatic partner. Yieldbird has helped us to not only significantly build revenues, but also has proven crucial in its support with issues such as GDPR and First-Price auction.

Michał Frasiński

Michał Frasiński

Sales Director /

Comprehensive support from Yieldbird at every stage of programmatic & monetization has provide us with enormous work comfort and seen significant performance improvement.

Joanna Balowska

Joanna Balowska

Sales Director /

I can definitely recommend cooperation with Yieldbird to all Publishers who care about high revenues, but who do not necessarily want to invest time and resources to create or expand an in-house team. For us, the possibility of delegating this work to a partner has been a great help – we have full control, but we don't need to do everything ourselves. Besides, thanks to Yieldbird, we now know what the market is like and we are not closing ourselves in our own bubble.

Axel Lagercrantz Pet Media Group

Axel Lagercrantz

CEO / Pet Media Group

Since 2019, STEP has been cooperating with Yieldbird on many programmatic related projects. Yieldbird supports us in our tasks by providing us with a full-stack programmatic team. Yieldbird always offers high-quality services and they are a partner you can trust and depend on.

Ulrik Kristensen Step Network

Ulrik Kristensen

Head of Publishers / STEP Network

As a large media group, we strive to ensure that results from the monetization of websites are the result of a well-thought-out strategy, and not some random series of activities. Working with Yieldbird, we appreciate that as our partner they keep their finger on the pulse and endeavour to ensure that the key parameters for Advertisers (e.g. Viewability) remain above the expected standards. At the same time, we are pleased that Yieldbird has implemented improvements that are in keeping with the specifics of our inventory, and has introduced changes that accord with the character of individual sites.

Robert Głodek Infor Biznes

Robert Głodek

Deputy Director of Online / Infor Biznes

By the time we had discovered Yieldbird's Price Genius solution, we had already tested a number of external solutions. Our goal was very clear – we expected an increase in Programmatic revenues because we felt that, based on the basic advertising setup, we were not achieving optimality with the website. Price Genius was distinguished by the fact that the automatically set price rates quickly “learned” the specifics of our inventory; and in the first weeks of operation we noted a financial uplift. But additionally, we now had what we had not found with other solutions on the market: we had a reporting system, and specifically aggregated and presented key metrics so that we could compare like with like.

Witold Czarnecki Teleman

Witold Czarnecki

Founder & Managing Director / Traffiqua

See Refresher results


Do I have to provide access to my Google Ad Manager? If yes, why?

Yes, we do need access to the Ad Manager. It is used for two purposes:

1. To do all the setup (e.g., create the necessary key values, line items, validate that there are no technical obstacles, etc. - the exact scope differs from product to product).

2. To gather data for performance reporting.

How often do I have to adapt the Yieldbird Tag?

Once you add the Yieldbird tag, you don't have to change it at all, regardless of changing the product's setup, adding new ad units, or testing new products. The Yieldbird tag implemented during the implementation process is sufficient and doesn't need to be changed.

I have more than 1 GAM account. How is it handled by Yieldbird Platform?

For each GAM account, you will have a separate Workspace. There is no way to have multiple GAM accounts on one workspace due to the specifics of how each product is configured in the Platform.

Do I have to sign a long-term contract?

No, regardless of which product you use, you can cancel anytime you want with immediate notice.

Bartłomiej Oprządek

Bartłomiej Oprządek

Regional Growth Director

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