Viewability Tools | Raise Ad Unit viewability

Have you ever struggled to increase the value of your inventory?

Structural viewability gaps suppress vCPM and weaken every pitch you make to buyers.

Boost inventory value

Your ad inventory stays high quality, and mobile inventory in particular becomes viewable, therefore more valuable.

Attract top buyers

High inventory standards and better viewability appeal directly to the advertisers you want.

Make more profits

The higher the value, the higher the eCPMs you can achieve, and the bigger the demand for your inventory.

How do Viewability Tools work?

Every feature is set to On, Off, or Auto per Ad Unit, grouped by how much they touch the user experience.

No UX impact

Tools invisible to users, such as the Rotator and Smart Lazy Loader, that still make a real difference to your revenue.

Smart Lazy LoaderNone

RotatorNone

Mild UX impact

Tools such as Scroll Slower and Ad Holder that slightly affect how the user interacts with ads, gently.

Scroll SlowerMild

Ad HolderMild

Direct UX impact

Tools such as the Compressor and Slot Inserter, which directly change how ads are placed on your page.

CompressorDirect

Slot InserterDirect

AI scheduling in Auto mode

The scheduler decides per Ad Unit which feature combinations fire on what share of pageviews, targets your viewability rate, and recalibrates daily.

Target viewability75%

RecalibrationDaily

Attributable by design

90% of Domain traffic runs under the module and 10% is a clean benchmark sample, and every request carries yb_vtf so uplift is traceable end to end.

OptimizedBenchmark

90%10%

Why Viewability Tools fit your business

Everything you need to maximize programmatic viewability, on your terms.

Increased viewability

Once the tools are live, the viewability of your ad inventory rises, and you can see exactly by how much.

Better quality inventory

Your ad inventory is kept at a standard that suits your content, instead of dragging it down.

Additional revenue

Better viewability and quality raise the value of your inventory for buyers and help you achieve higher eCPMs.

Friendly user experience

You decide how much impact on the user experience you are willing to accept. Ad Holding is off by default.

Frequently Asked Questions

Do I have to provide access to my Google Ad Manager? If yes, why?

Yes, we need access to Google Ad Manager for two purposes: to do the setup (create the necessary key values and Line Items, validate that there are no technical obstacles, and so on, with the exact scope differing per product), and to gather data for performance reporting.

How often do I have to adapt the Yieldbird Tag?

Once you add the Yieldbird Tag, you do not have to change it at all, regardless of changing a product's setup, adding new Ad Units, or testing new products. The Tag implemented during onboarding is sufficient.

I have more than one GAM account. How is it handled?

For each GAM account you get a separate Workspace. Multiple GAM accounts cannot share one Workspace, because of how each product is configured in the Platform.

Do I have to sign a long-term contract?

No. Regardless of which product you use, you can cancel anytime with immediate notice.