Programmatic solutions for advertisers

Programmatic advertising replaces manual processes with automated, data-driven execution. That means unmatched efficiency and speed in media buying, with real-time optimization to hit better KPIs.

Campaign setupLive
Deal typePrivate Marketplace
Targeting1st + 3rd party data
Brand safetyVerified
Premium supply
Gazeta.plWyborcza.plPolska Press+ 90 more
Viewable reach78%
Brand lift
+31%
MFA traffic
None

Our three most popular offerings

Check which one suits you best. Each gives you a different balance of control, scale, and hands-on support.

Private Marketplaces (PMPs)

PMPs and Private Deals give you direct access to selected, top-tier publishers: high-quality inventory with greater control over pricing, formats, and brand-safe environments.

Invited supplyFixed price
Top-tier newsPriority 1
Lifestyle & businessPriority 1
Video & nativePriority 1
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Curation

A unique way to buy preselected impressions only on the domains and mobile apps you specify, with extra targeting options, at a price comparable with open exchange rates.

Curation funnelOpen market price
All supply 100%
Selected domains 62%
After targeting 28%
Only what you asked forQuality verified
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DV 360

A service designed for brands that need support with campaign management. Our team plans, launches, and optimizes your buys in Display & Video 360, so you get the performance without staffing a trading desk.

Campaign performanceManaged by Yieldbird
Viewability
74%
CTR
0.42%
CPM
4.10 EUR
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Why buy through Yieldbird

Premium access, sharper targeting, and environments you can put a brand next to with confidence.

Access to premium inventory

High-quality placements on reputable sites, including major Polish news publishers, with higher priority, better visibility, and improved campaign performance.

Smarter targeting

Using first and third party data, you reach precisely defined audiences by interests, behaviours, or demographics. Dedicated audience groups can be built around your needs.

Brand safety and quality assurance

Your ads run in safe, secure, premium environments alongside trusted content, minimizing the risk of association with inappropriate or low-quality sites.

Powering the market through strong partnerships

We sit between premium supply and the agencies that shape the market, and we take responsibility for the whole process in between.

Leading publishers

Through our programmatic deals we work directly with top publishers in the Polish market, which lets campaigns run in trusted, premium environments with direct access to quality inventory.

Gazeta.pl
Wyborcza.pl
Polska Press Grupa
Grupa Eurozet

Agencies that shape the market

We secure media budgets and manage campaigns end to end with over 90 agencies, from global networks to local performance shops.

Havas
WPP
Dentsu
Publicis

Enhance your programmatic ad revenue

Contact us

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