Development and implementation of an innovative system for managing sales optimization processes at online publishers - through real-time customization of qualitative parameters of advertising resources.

Entry number: POIR.01.01.01-00-0023/22

PROJECT GOALS:

The aim of the project is to create a technological solution that manages the layout of ads on a website in order to increase the Viewability parameter (Visibility) of online ads broadcast on the surfaces of these websites. By raising Viewability, website publishers earn higher revenues.

EXPECTED EFFECTS:

By implementing the project results, clients will gain the following benefits:

Reduction of ad grid management efforts to increase the Viewability parameter.
Increasing the value of the Viewability parameter for advertising spaces managed by the produced technology.

PROJECT DETAILS:

Project duration: January 2023 – December 2023

Miejsce realizacji: Cracow

Project cost: 5 117 161.10 zł

Amount of funding: 2 046 864.44 zł