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Development and implementation of an innovative system for managing sales optimization processes at online publishers - through real-time customization of qualitative parameters of advertising resources.

NCBR projekt bieżący

NCBR project

Entry number: POIR.01.01.01-00-0023/22


The aim of the project is to create a technological solution that manages the layout of ads on a website in order to increase the Viewability parameter (Visibility) of online ads broadcast on the surfaces of these websites. By raising Viewability, website publishers earn higher revenues.


By implementing the project results, clients will gain the following benefits:

  1. Reduction of ad grid management efforts to increase the Viewability parameter.
  2. Increasing the value of the Viewability parameter for advertising spaces managed by the produced technology.


Project duration: January 2023 – December 2023

Miejsce realizacji: Cracow

Project cost: 5 117 161.10 zł

Amount of funding: 2 046 864.44 zł