How Sozcu increased revenue from international traffic by 20% thanks to additional demand sources
More revenue from international traffic
To deliver best possible results we leveraged our team of experts dedicated to international traffic monetization both from the technology and sales perspective. Yieldbird provided Sözcü with access to multiple programmatic demand partners and increased bid competition on its international inventory. Sözcü saw immediate results. Double-digit improvement in fill rate and revenue above levels previously achieved.
Our partnership with Yieldbird resulted in more demand and a significant revenue uplift. I would recommend them to all publishers with need for impovement in monetization of international traffic.
Analytical Operations & Strategic Planning Manager
Regional Growth Director
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