How Allani.pl Doubled Their RPM With Improvements In The Ad Structure
Ad unit screen time
Allani.pl is a marketplace. Considering this advertising must not be not intrusive, as it cannot have a negative impact on the user’s on-site behavior. This would otherwise result in big limitations regarding the addition of new ad units, or the listing of more distracting products.
To improve the existing ad units and achieve the best possible results, we have recommended two simple improvements in one of the desktop placements of Allani.pl.
The implementation resulted in an instant increase in time on screen, ad requests and CTR levels. It allowed the publisher to increase the page RPM level by more than 100% with little work, and had no extra placements or a negative impact on user experience.
The ad unit screen time increased by eight times. Moreover, ad requests per page view indicator increased by 122%. In addition, the page RPM level soared, marking an exceptional boost of 106%.
Yieldbird has been our key partner in improving and optimizing our site’s performance. I would recommend them to all publishers looking to increase their ad revenue.
Regional Growth Director
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