How Allani.pl doubled their RPM with two small improvements in the ad structure

Allani.pl is a marketplace, and the company’s main revenue source comes from brands promoting their items on to the site’s traffic. Considering this advertising must not be not intrusive, as it cannot have a negative impact on the user’s on-site behavior. This would otherwise result in big limitations regarding the addition of new ad units, or the listing of more distracting products.

To improve the existing ad units and achieve the best possible results, we have recommended two simple improvements in one of the desktop placements of Allani.pl. This resulted in an instant increase in time on screen, ad requests and CTR levels. It allowed the publisher to increase the page RPM level by more than 100% with little work, and had no extra placements or a negative impact on user experience