How Doubled Their RPM With Improvements In The Ad Structure


Higher RPM


Ad unit screen time



Challenge is a marketplace. Considering this advertising must not be not intrusive, as it cannot have a negative impact on the user’s on-site behavior. This would otherwise result in big limitations regarding the addition of new ad units, or the listing of more distracting products.


To improve the existing ad units and achieve the best possible results, we have recommended two simple improvements in one of the desktop placements of


The implementation resulted in an instant increase in time on screen, ad requests and CTR levels. It allowed the publisher to increase the page RPM level by more than 100% with little work, and had no extra placements or a negative impact on user experience.


The ad unit screen time increased by eight times. Moreover, ad requests per page view indicator increased by 122%. In addition, the page RPM level soared, marking an exceptional boost of 106%.

Client's opinion

Yieldbird has been our key partner in improving and optimizing our site’s performance. I would recommend them to all publishers looking to increase their ad revenue.

Kamil Mońko

Sales Manager

Bartłomiej Oprządek

Karol Jurga

Chief Revenue Officer

Start using the Yieldbird Platform and take your GAM-based ad management to the next level.

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