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How Allani.pl Doubled Their RPM With Improvements In The Ad Structure
106%
Higher RPM
8x
Ad unit screen time
122%
More REQ/PV
- Region:
- Central Europe
Challenge
Allani.pl is a marketplace. Considering this advertising must not be not intrusive, as it cannot have a negative impact on the user’s on-site behavior. This would otherwise result in big limitations regarding the addition of new ad units, or the listing of more distracting products.
Solution
To improve the existing ad units and achieve the best possible results, we have recommended two simple improvements in one of the desktop placements of Allani.pl.
Impact
The implementation resulted in an instant increase in time on screen, ad requests and CTR levels. It allowed the publisher to increase the page RPM level by more than 100% with little work, and had no extra placements or a negative impact on user experience.
Results
The ad unit screen time increased by eight times. Moreover, ad requests per page view indicator increased by 122%. In addition, the page RPM level soared, marking an exceptional boost of 106%.
Client's opinion
Yieldbird has been our key partner in improving and optimizing our site’s performance. I would recommend them to all publishers looking to increase their ad revenue.
Kamil Mońko
Sales Manager
Karol Jurga
Chief Revenue Officer
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