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How Meczyki.pl increased their rCPM by 34% with ad structure improvement and new SSP’s
33%
Higher rCPM after 4 months of cooperation
121%
Higher visibility & CTR of the top ad units
- Region:
- Central Europe
Challenge
The publisher had many ad placements that were inefficient. The top-performing ad unit had a low VA and there was limited demand. The overall advertising setup was pretty narrow and the big pressure for Adx was not high enough to result in an optimal fillrate and revenue turnaround.
Solution
We performed a UX overhaul and ad architecture analysis which resulted in a set of layout improvement recommendations that were later implemented by the publisher. On top of this, we also implemented 7 additional demand sources including EBDA and locally recognized SSP platforms.
Client's opinion
The team takes a holistic approach to our website, combining premium demand, innovative ad formats, and custom ad layout optimization. Yieldbird has proven itself to be a great partner, driving strong revenue and our overall yield.
Sebastian Felkner
CEO of Online Venture
Bartłomiej Oprządek
Regional Growth Director
Increase the programmatic revenue without affecting User Experience
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