Back
How Instalki.pl Improved Its Revenue By 130% YoY Thanks to Ad Structure Adjustments
130%
Higher revenue year over year
27%
Better fillrate on the top ad units
- Region:
- Central Europe
Challenge
The previous monetization partner left behind a very inconsistent monetization strategy in which ad units on the site were duplicated. The whole ad structure required optimization. The publisher was looking to implement a more beneficial solution to earn more from each ad impression.
Solution
We worked on the performance improvement of several ad units that we added to the setup. Based on our recommendation, publisher cleaned up the source code.
Impact
We succeed to improve and optimize the site’s performance. The changes increased the page speed and decreased the loading time of ads.
Results
Instalki.pl achieved an exceptional 130% increase in revenue YoY, showcasing substantial growth. Furthermore, the top ad units experienced a 27% improvement in fill rate.
Client's opinion
Yieldbird has been our key partner in improving and optimizing our site’s performance. I would recommend them to all publishers looking to increase their ad revenue.
Mateusz Ponikowski
Editor in Chief
Bartłomiej Oprządek
Regional Growth Director
Increase the programmatic revenue without affecting User Experience
Try all the possibilities of Yieldbird Platform