disableInitialLoad deprecated: What every Publisher must do now
With disableInitialLoad deprecated by Google, publishers running header bidding need to pay attention. But this is not an isolated change.…
Marcin Hajduk
2026-04-29
Category: Ad Tech
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
Sticky Cube Desktop – an innovative ad format for maximizing monetization and UX
In today’s fast-paced digital advertising landscape, it’s more important than ever to strike the right balance between effective monetization and…
Julia Dreślińska
2025-07-21
How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
Piotr Niedziela
2025-07-01
Reflecting On 2024 – Expert Insights on the Programmatic Industry
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…
Zakhar Chmil
2025-01-31
YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising
As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…
Zakhar Chmil
2025-01-22
How did Adwords change bidding at the end of 2023? (performance analysis)
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Marcin Hajduk
2024-07-05
Adapting to the New Cookieless reality: An Expert Update for Publishers
Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…
Piotr Niedziela
2024-03-27
A simple guide to prebid timeouts
Dive into the fast-paced world of programmatic advertising, where milliseconds influence your revenue. This guide simplifies the crucial concept of…
Piotr Niedziela
2024-03-06
Unlocking Non-Consent Traffic Revenue: Monetize Efficiently with Prebid Stack
In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy…
Zuzanna Zarębińska
2024-02-27
Yieldbird embraces IAB Europe’s TCF v2.2 for Enhanced User Privacy and Compliance
In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency…
patryk.misiolek
2024-01-18