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Category: Ad Tech

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

How Programmatic Deals Are Leading the Way to Sustainable Advertising

Krzysztof Lis

2023-12-14

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Open Market Pricing Strategy: Google Optimized Floor Prices and Price Genius

Aleksandra Wilczewska

2023-11-27

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Why Is a 0% Uplift in Price Genius Not a Failure?

Vadym Kriuchok

2023-11-17

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AI for Digital Publishers: Elevating Advertising Strategies

Zuzanna Sieja

2023-10-17

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How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?

Julia Boczulińska

2023-08-23

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Universal IDs for Publishers – Are They a Necessity?

Marcin Hajduk

2023-07-13

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How to Choose the Right Supply Side Platform (SSP) for Your Stack?

Oliwia Gruszewska

2023-06-27

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What Is Supply Side Platform (SSP)?

Zuzanna Sieja

2023-06-22

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Why Is Ad Refreshing Vital for Digital Publishers?

Zuzanna Zarębińska

2023-06-14

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The Prevention of Ad Fraud

Vadym Kriuchok

2023-05-31

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