Ad Tech blog

Reflecting On 2024 – Expert Insights on the Programmatic Industry

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…

YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising

As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…

How did Adwords change bidding at the end of 2023? (performance analysis)

What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…

Adapting to the New Cookieless reality: An Expert Update for Publishers

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…

A simple guide to prebid timeouts

Dive into the fast-paced world of programmatic advertising, where milliseconds influence your revenue. This guide simplifies the crucial concept of…

Unlocking Non-Consent Traffic Revenue: Monetize Efficiently with Prebid Stack

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy…

Yieldbird embraces IAB Europe’s TCF v2.2 for Enhanced User Privacy and Compliance

In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency…

How Programmatic Deals Are Leading the Way to Sustainable Advertising

We can safely say that in 2023, we live in a time of growing global awareness and concern about environmental…