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In today’s fast-paced digital advertising landscape, it’s more important than ever to strike the right balance between effective monetization and…
Julia Dreślińska
2025-07-21
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
Piotr Niedziela
2025-07-01
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…
Zakhar Chmil
2025-01-31
As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…
Zakhar Chmil
2025-01-22
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Marcin Hajduk
2024-07-05
Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…
Piotr Niedziela
2024-03-27
Dive into the fast-paced world of programmatic advertising, where milliseconds influence your revenue. This guide simplifies the crucial concept of…
Piotr Niedziela
2024-03-06
In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy…
Zuzanna Zarębińska
2024-02-27
In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency…
patryk.misiolek
2024-01-18
We can safely say that in 2023, we live in a time of growing global awareness and concern about environmental…
Krzysztof Lis
2023-12-14