Ad Tech blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to…

Julia Boczulińska

2023-08-23

Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources.…

Oliwia Gruszewska

2023-06-27

Gone are the days when human salespeople manually negotiated ad placements and prices for digital ads. The landscape has evolved…

Zuzanna Sieja

2023-06-22

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and…

Zuzanna Zarębińska

2023-06-14

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the…

Vadym Kriuchok

2023-05-31

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and…

Zuzanna Sieja

2023-05-29

While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard…

Piotr Niedziela

2023-04-27

Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you…

Marcin Hajduk

2023-04-19

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