disableInitialLoad deprecated: What every Publisher must do now
With disableInitialLoad deprecated by Google, publishers running header bidding need to pay attention. But this is not an isolated change.…
Marcin Hajduk
2026-04-29
Category: Uncategorized
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
Sticky Cube Desktop – an innovative ad format for maximizing monetization and UX
In today’s fast-paced digital advertising landscape, it’s more important than ever to strike the right balance between effective monetization and…
Julia Dreślińska
2025-07-21
Are Third-Party Cookies Really Going Away? The Latest Status in 2025
Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome,…
Julia Dreślińska
2025-07-02
How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
Piotr Niedziela
2025-07-01
How did Adwords change bidding at the end of 2023? (performance analysis)
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Marcin Hajduk
2024-07-05
Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]
Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running…
Yieldbird
2023-05-26
Unleashing Transparency: How the EU’s Digital Services Act and Digital Markets Act Will Impact Online Publishers
Are you a publisher or intermediary dealing with websites and online advertising? Then you’ll want to pay attention to the…
Krzysztof Lis
2023-03-10
How Publishers Can Prepare for the Cookieless Future
The impending phase-out of third-party cookies has been a hot topic in the digital advertising industry, with Google announcing another…
Piotr Niedziela
2022-10-14
How do Advertisers Use Machine Learning to Buy Cheaper Impressions?
Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and…
Krzysztof Lis
2022-04-26
Programmatic in 2022 from the perspective of Publishers
The first month of 2022 is behind us. Especially for you, we asked four publishers who operate in different geographic…
Yieldbird
2022-02-01