Programmatic Advertising in 2021, and what can we expect for 2022?
Internet advertising, and especially its Programmatic offshoot, is currently at a crossroads, where, in tandem with the crystallization of industry…
Karol Jurga
2022-01-14
Category: Uncategorized
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
Yieldbird – Behind the Scenes of an AdTech Company – part II
In the first part of the Behind the Scenes post, we discussed the activities of the Growth, Customer Success and…
Natalia Płużańska
2021-09-15
Ad Tech &Programmatic Newsletter – August 6th 2021
Welcome to this week’s edition of The Yieldbird Digest! Judging from my 15 years of experience in online advertising, I…
Krzysztof Lis
2021-08-06
Ad Tech &Programmatic Newsletter – July 30th 2021
Welcome to this week’s edition of The Yieldbird Digest! Does your company avail of Machine Learning and Artificial Intelligence? They…
Yieldbird
2021-07-30
AdExchanger Has Named Yieldbird Its Programmatic Power Player 2021
Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And…
Yieldbird
2021-07-27
Ad Tech &Programmatic Newsletter – July 23rd 2021
Welcome to this week’s edition of The Yieldbird Digest! The market has heaved a collective sigh of relief after Google…
Dawid Cholewa
2021-07-23
Open Auction in the Light of 3rd-Party Cookies Removal in Chrome
How will premium Publishers look to navigate the change? What will be the future of Open Market following the demise…
Bea Jankowska
2021-07-22
Ad Tech &Programmatic Newsletter – July 16th 2021
Welcome to this week’s edition of The Yieldbird Digest! This week, we found an article on earnings in the AdTech…
Yieldbird
2021-07-16
How an Adtech Company May Succeed in a Hybrid Workplace?
With the many advantageous aspects of a hybrid workplace and work culture, the biggest challenge that remains is keeping effective…
Joanna Kozłowska
2021-07-15
Ad Tech &Programmatic Newsletter – July 9th 2021
Welcome to this week’s edition of The Yieldbird Digest! Following the seismic news about the postponement of 3rd party cookies,…
Yieldbird
2021-07-09