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Ad Tech &Programmatic Newsletter – June 25th 2021

Marcin Hajduk 2021-06-25

Uncategorized

Welcome to the first astronomical summer edition of The Yieldbird Digest!

We start with the most important news of the week that electrified the digital world yesterday – “more time is needed across the ecosystem to get this right” writes Vinay Goel, Privacy Engineering Director at Google, announcing that the technology giant is delaying the cookie-blocking plan by almost 2 years. Will it change the strategy plans of entities in the AdTech industry? Or maybe the pace of work will not change at all, because there is just so much that still needs to be done? Check out the early comments.

We also share a piece relating to Google’s changing of its Scaled Partner Management to Multiple Customer Management. This is a must read for all Publishers who do not have their own Ad Exchange accounts.

Good reading!

Marcin Hajduk, Strategy Manager / Yieldbird

Google delays Chrome’s cookie-blocking privacy plan by nearly 2 years
Estimated reading time ~ 5 minutes
“While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right”.

Heads Up, Publishers: Google Is Overhauling Its Channel Partner Program On Sept. 30
Estimated reading time ~ 3 minutes
Starting on Sept. 30, Google will replace SPM with a new program called Multiple Customer Management (MCM), which is designed to simplify the Ad Manager experience.

As ATT hits critical mass, media spending see-saw from iOS to Android continues
Estimated reading time ~ 5 minutes
Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.

AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
Estimated reading time ~ 5 minutes
Tomi competes against similar AdTech companies such as Anytrack, Sociaro, Meetotis, Alytics and Postclick.

Ted Williams proved local news can be profitable. Now, he’ll try to replicate the success for Axios
Estimated reading time ~ 7 minutes
“If I look at media companies who are poorly run, everyone is really busy, stressed out, and they’re not making money”.

How to Acquire Premium Demand for Your Inventory (PART 2)
Estimated reading time ~ 4 minutes
It’s high time to focus even more on the User Experience, Brand Safety and – last but not least – high quality Demand Suppliers.

A new report from Magna Global says that global advertising will grow 14% to hit $657bn in 2021.

Key findings

Troubleshooting an ad stuck on “Ready”
Invalid Traffic deductions
How can I export a list of Audience Segments from our instance of Google Ad Manger?