Mastering a Bulletproof Header Bidding Setup
Whether it’s Google’s withdrawal of 3rd-party cookies, the extension of the search algorithm with features related to User Experience, or the growing role of Brand Safety, each of these challenges, to a greater or lesser extent, will affect the way we implement and manage Header Bidding.
The report includes:
The pros and cons of client-side and server-side Header Bidding
How to choose the right third-party solutions
How Header Bidding applies to video and in-app inventory
Header Bidding trends and predictions for H2 2021 and 2022