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White paper October 2023

Mastering a Bulletproof Header Bidding Setup

Whether it’s Google’s withdrawal of 3rd-party cookies, the extension of the search algorithm with features related to User Experience, or the growing role of Brand Safety, each of these challenges, to a greater or lesser extent, will affect the way we implement and manage Header Bidding.

     

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    The report includes:

    The pros and cons of client-side and server-side Header Bidding

    How to choose the right third-party solutions

    How Header Bidding applies to video and in-app inventory

    Header Bidding trends and predictions for H2 2021 and 2022