The deprecation of third party cookies has forced the digital advertising industry to come up with alternative ways to identify users. Publishers have access to different solutions to help them identify users and monetize their inventories. What are the pros and cons of these solutions? And what’s the best approach to maximize the number of identifiable users and monetization? In this presentation, Mathieu Roche will answer these questions to help media owners find the most effective identity strategy for their type of business.
Episode #1
57:24
In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…
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Episode #1
57:23
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Episode #1
54:49
Short summary of the most popular programmatic transaction types.
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