JMTY.jp Boosts Open Market Revenue with Dynamic Pricing Optimization

JMTY.jp (Jimoty), one of the largest regional classified-ad platforms in APAC, faced the challenge of maximizing revenue from its Open Market programmatic inventory. Despite strong traffic, static pricing floors were leaving potential revenue untapped. The Publisher required a cost-effective, fully automated, and easily implementable solution that could intelligently optimize floor pricing in real time without extensive technical resources.

JMTY.jp implemented Price Genius, an AI-driven dynamic pricing optimization tool developed by Yieldbird. Designed for programmatic Open Market environments, Price Genius continuously adjusts floor prices to achieve the most competitive rCPM levels. This solution was selected for its minimal technical and operational requirements, allowing the Publisher to optimize inventory value on an impression-by-impression basis by dynamically analyzing demand signals.

The deployment of Price Genius delivered immediate and measurable results. The Publisher saw a significant uplift in programmatic Open Market revenue, with a 12% overall increase for the month. This was driven by consistent double-digit gains, including a 9% revenue uplift in the first half of August and a 15% uplift in the second half. By continuously applying optimal pricing floors, Price Genius helped JMTY.jp maximize its rCPM performance across its open market inventory. This success demonstrated that smart automation can outperform static pricing strategies, unlocking significant incremental revenue while maintaining lean operations.