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YieldFest Online 2020 – Core Web Vitals: What They Are & Why They Matter?

CWV: Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads (so you don’t accidentally tap that button when it shifts under your finger – how annoying!).Those metrics already are very important from SEO and monetization perspective, and are to become even more crucial. This keynote will show you why, and what you should do to improve the CWV of your website and benefit from this improvement.

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2023-10-14

How Will Google’s Move to First Price Auction Impact Publishers?

Episode #1 57:24

In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…

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Digital Advertising Metrics and How to Read Them

Episode #1 57:23

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How to Handle Different Programmatic Transaction Types?

Episode #1 54:49

Short summary of the most popular programmatic transaction types.

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