As we face weeks working at home, some of us try looking at the old challenges from a new perspective. For publishers – the victims of today’s advertising business models – that mostly means a focus on the current short-term revenue cycles. During the session, we will share a set of ideas on how the media owners can achieve quick wins with a combination of creativity, data and trading.
Episode #1
57:24
In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…
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Episode #1
57:23
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Episode #1
54:49
Short summary of the most popular programmatic transaction types.
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