YieldFest Online 2020 – Creativity, data and trading powered by publishers
As we face weeks working at home, some of us try looking at the old challenges from a new perspective. For publishers – the victims of today’s advertising business models – that mostly means a focus on the current short-term revenue cycles. During the session, we will share a set of ideas on how the media owners can achieve quick wins with a combination of creativity, data and trading.
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