Most of the Publishers already faced the effects of the pandemic as advertisers implemented business continuity measures. Some publishers are experiencing decreased CPMs as a result of the current pandemic, and for events and travel-focused content, we’re seeing a direct negative impact to traffic volume all around the globe. During this time, it is important to share the knowledge in order to minimize negative revenue impact and exchange the best ideas to make it happen.
Episode #1
57:24
In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…
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Episode #1
57:23
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Episode #1
54:49
Short summary of the most popular programmatic transaction types.
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