The first panel of the event will cover the newly released SPO Guide. It will also address the technicalities of supply path optimization and whether it has delivered on its promise to streamline buying via programmatic platforms. Authors of the Guide will also review the publisher perspective of this matter addressing demand path optimization (DPO) along with it’s challenges and best practices.
Episode #1
57:24
In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…
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Episode #1
57:23
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Episode #1
54:49
Short summary of the most popular programmatic transaction types.
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