YIELDSHARE: Phasing Out the Third-Party Cookies and TCF 2.0

This week during the YieldShare we will cover two important issues that definitely will affect many publishers present on the programmatic market: phasing out the third-party cookies and TCF 2.0

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2023-10-14

How Will Google’s Move to First Price Auction Impact Publishers?

Episode #1 57:24

In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…

Digital Advertising Metrics and How to Read Them

Episode #1 57:23

How to Handle Different Programmatic Transaction Types?

Episode #1 54:49

Short summary of the most popular programmatic transaction types.