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Solution list

Yieldbird Platform Plan

Description

Yieldbird Platform is the collection of Yieldbird Solutions ordered simultaneously within given subscription plan (“Plan”). One of the following Plans may be selected by the Publisher:


  • - 360: comprises of: Price Genius, Unfilled Recovery, Prebid Stack, Refresher and Viewability Tools Solutions; within Prebid Stack the provided prebid analytics is based on 10% randomly sampled data

  • - 360+: comprises of Price Genius, Unfilled Recovery, Prebid Stack, Refresher and Viewability Tools Solutions

Additional Provisions

  • - Purchasing a particular Plan means that the Publisher agrees to comply with the terms associated with particular Solutions included in the selected Plan.

  • - The Plan is selected in the Solution section of the Yieldbird Order Form signed by Yieldbird and the Publisher.

  • - Publisher may change or cancel the Plan in compliance with Termination period defined in the Yieldbird Order Form.

  • - Publisher will not make changes to the Solutions set with the Plan other than offered by Yieldbird. With respect to the use of the Plan, the application of the first sentence in Section VI.3 is excluded

Price Genius

Description

Price Genius is an automated Open Market pricing management.

Method of performance measurement

Revenue uplift. Uplift is measured by means of constant A/B testing and comparison of RPM (ad request eCPM) achieved by Price Genius vs. RPM (ad request eCPM) achieved by benchmarking sample treated by floors managed by the Publisher or equal to 0.

Yieldbird Demand Solution

No

Implemented Third Party Software/Product

No

Additional Provisions

The Publisher is obliged to:

  1. Grant Yieldbird access to GAM according to Yieldbird's instructions.
  2. Refrain from any amendments to UPRs that may affect the traffic monetized by Price Genius (Publisher may adjust only the UPRs that affect the benchmark sample of the traffic).

Unfilled Recovery

Former name of the solution is Fill Rate Booster

Description

Additional demand coming from Yieldbird's demand stack which is applied when the primary ad stack is not able to generate ad impression (it transfers ad request to Yieldbird's ad unit, once the Publisher's ad unit ends up with an unfilled impression).

Method of performance measurement

Total revenue generated by Unfilled Recovery.

Yieldbird Demand Solution

Yes

Implemented Third Party Software/Product

No

Additional Provisions

The Publisher is obliged to:

  1. Provide information requested by Yieldbird necessary to establish Google's Multiple Customer Management (MCM) connection between Publisher's inventory and Yieldbird's ad stack
  2. Accepting Yieldbird's invitation to connect with Yieldbird through Google's Multiple Customer Management (MCM).

Refresher

Former name of the solution is Revive

Description

A tool that automatically reruns programmatic auctions in order to show more ad impressions without increasing ad density on the page.

Method of performance measurement

Total revenue generated by Refresher.

Yieldbird Demand Solution

No

Implemented Third Party Software/Product

No

Additional Provisions

The Publisher is obliged to:

  1. Grant Yieldbird access to GAM according to Yieldbird's instructions.

Viewability Tools

Description

Viewability Tools is a script that automatically relocates ad slots on the page in order to maximize their viewability without harming the User Experience.

Method of performance measurement

Viewability uplift measured by means of constant A/B testing.

Yieldbird Demand Solution

No

Implemented Third Party Software/Product

No

Additional Provisions

The Publisher is obliged to:

  1. Grant Yieldbird access to GAM according to Yieldbird's instructions.

Prebid Stack

Former name of the solution is QuickWrap

Description

A SaaS tool that allows Publisher to monetize inventory through header bidding. Prebid Stack includes the possibility for Customer to manage their demand partners.

Method of performance measurement

Established in the working mode based on Publisher's internal KPIs.

Yieldbird Demand Solution

Yes (optional – if agreed between Parties)

Implemented Third Party Software/Product

Yes

  1. ID 5
  2. LiveRamp

Additional Provisions

The Publisher is obliged to:

  1. Subscribe to and implement Prebid Stack
  2. Grant Yieldbird access to GAM according to Yieldbird's instructions
  3. Create Customer's account in Prebid Stack
  4. Create Customer's setup by choosing ad units, sites, and SSPs

Yieldbird is obliged to:

  1. Create key-values, line items, and report templates in Customers' Google Ad Manager
  2. Confirm the Tool's proper implementation
  3. Provide SLA on the terms and conditions referres to in: https://yieldbird.com/sla

Expert Services

Description

Expert Services are Yieldbird's staff delivering various tasks for the Client (of consultancy or operational nature) . The tasks are settled on an hourly basis - the number of used hours is reported by Yieldbird, or on a one-off basis for a given working time set in advance.

Method of performance measurement

N/A

Yieldbird Demand Solution

No

Implemented Third Party Software/Product

No

Additional Provisions

  1. The scope of work is limited to all the tasks connected to ad stack management excluding (unless agreed otherwise in a Working mode):
    1. Custom code development.
    2. Any tasks connected with ongoing management, troubleshooting or recommendations connected to Direct Deals.
  2. The time spent shall be reported in agreed form between Parties.
  3. The detailed scope of work can be defined in the Order form. Settlement method shall be specified in the Order and could be one-off flat-fee, Time and material (a product of the time spent on hourly basis and hour rate as arranged between Parties) or by Subscription Fee.

Programmatic Deals

Description

Programmatic Deals is helping the Publishers with Direct Sales and their maintenance. The scope of the support is defined for each Order and can include technical support and / or active Deals' sales.

Method of performance measurement

N/A

Yieldbird Demand Solution

Yes

Implemented Third Party Software/Product

No

Additional Provisions

  1. The scope of Yieldbird's work is defined separately in each Order.
  2. In case of providing the Publisher with any kind of Trainings or Workshops the Publisher is forbidden from publishing or distributing any materials provided by Yieldbird outside its organisation nor recording the meetings without Yieldbird's consent.

Yield Management

Description

A service where the Publisher let's Yieldbird manage his placements in the scope of Programmatic monetization. It involves Yieldbird's proprietary technologies, 3rd party technologies as well as manual setups performed by Yieldbird's analysts.

Method of performance measurement

Established in the working mode based on Publisher's internal KPIs.

Yieldbird Demand Solution

Yes (optional)

Implemented Third Party Software/Product

  1. ID 5
  2. LiveRamp

Additional Provisions

Publisher is obliged to:

  1. Grant Yieldbird access to GAM according to Yieldbird's instructions.
  2. If mutually agreed and it results from the specificity of the adopted solution: provide information requested by Yieldbird necessary to establish Google's Multiple Customer Management (MCM) connection between Publisher's inventory and Yieldbird's ad stack.
  3. If mutually agreed and it results from the specificity of the adopted solution: accepting Yieldbird's invitation to connect with Yieldbird through Google's Multiple Customer Management (MCM).

Benefits Package:

  1. Yieldbird's suite of additional undertakings that accompanies to Yield Management.
  2. Benefits Packages may vary in the scope of benefits and launch conditions.
  3. Yieldbird shall perform additional undertakings to the extent covered by a particular type of Benefits Package. The provision of a particular type of Package will be subject to the Publisher meeting the conditions specified for it. Benefits Packages List together with their terms and conditions are referred to in the SLA.
  4. The launch of a particular Benefits Package assigned to Publisher will occur no earlier than the first full calendar quarter of the term of the Agreement according to up-to-date Packages terms and conditions.
  5. After each calendar quarter of Benefits Package provision, Benefits Package assignment validity will be reviewed by Yieldbird according to the current Package terms and conditions applicable on the date of review. Upon such review, a new assignment will be made for the type of Benefits Package applicable to the Publisher as of the new calendar quarter.
  6. Amendments to the Benefits Packages terms and conditions may be made unilaterally by Yieldbird from time to time and published in the Change Log Section of Benefits Packages List.
  7. Publisher is responsible for monitoring the Change Log Section on an ongoing basis. Publisher acknowledges that if Publisher does not accept the amendments thereto within 7 days from the date of publication thereof in Change Log Section, Publisher is entitled within such term to terminate the Yield Management use effective at the end of following Settlement Period. Further use of the Yield Management and/or Benefits Package constitutes Publisher's acceptance of the amendment to Benefits Package terms and conditions.