Yieldbird | Programmatic monetization for publishers

Revenue overviewLive

Avg. rCPM

$4.12+25%

Fill rate

96.4%+9%

Viewability

78%+12%

Revenue

+30%

eCPM

25% ↑

Demand partnersLive

Open Bidding92%

Havas84%

GroupM74%

Dentsu66%

Amazon58%

40+ SSP partners · PMPs · MCM setup

Programmatic

+22%

Demand

40+ SSPs

Yield managementManaged

Consulting & strategy
Ad Operations
Programmatic Deal Management
Ongoing optimization

Revenue

+30%

Support

24/7

A holistic partner for publisher growth

We are a holistic partner dedicated to helping publishers maximize their advertising profitability while prioritizing a high-quality user experience. Our mission is to support digital media owners in earning more from ads without compromising the trust and satisfaction of their audiences. We operate across three key areas: Technology, Demand, and Services.

Technology

We provide publishers with an all-in-one platform that combines powerful technologies to maximize ad inventory. From advanced Header Bidding and proprietary tools like Price Genius and Viewability Tools, to strategic video partnerships and innovative rich media formats: all built to boost performance and enhance user experience.

Demand

We unlock premium demand through strong relationships with top media agencies such as Havas, GroupM and Dentsu, supported by exclusive programmatic agreements and Private Marketplaces (PMPs). With 40+ trusted SSP partners and a robust MCM setup, we ensure consistent access to diverse, high-quality advertising budgets and monetization at scale.

Services

Beyond technology and demand, we support publishers with tailored consulting, Ad Operations, Programmatic Deal Management and ongoing optimization, all focused on maximizing revenue and efficiency. Our expert team can take full ownership of your monetization, leaving you to focus on your core activity: publishing.

Built for both sides of the ad

Whether you sell inventory or buy it, Yieldbird gives you the tools to do it better.

For publishers

Monetize every impression

Grow ad revenue without hurting user experience: every lever managed in one platform, built for Google Ad Manager.

20–40% rCPM uplift, hands-off optimization
Header bidding, AI pricing, ad refresh & unfilled recovery
Full transparency and control over what runs
First module live in about a day

For advertisers

Reach premium audiences

Access curated, brand-safe inventory across top-tier publishers, with full visibility into the supply chain.

Premium, brand-safe inventory at scale
Curated Private Marketplace Deals, no MFA traffic
Direct access via YBidder & Yieldbird Open Market
Transparent supply, no hidden fees

Delegate your programmatic to our experts

Tired of managing monetization in-house? Our team can take full ownership, so you can focus on what you do best: publishing.

Consulting & strategy
Ad Operations
Programmatic Deal Management
Ongoing optimization

Talk to an expert

We are part of the Agora, one of the largest publishing groups in Europe

Agora has operated in the market for more than 30 years. Its team includes over 2 500 employees who together create 25 major brands across print, online, radio and advertising.

Company listed on the stock exchange
More than 70 online publishers under one roof
One of the largest media groups in Europe, with the highest reach in Poland

Grupa MediowaAGORA

Online

Radio

Ads

+20Brands

30+

Years of experience

2500+

Employees

Explore our case studies

Poezja.org

How Poezja.org unlocked a 25% increase in daily revenue using MultiAnchor

Wybór Kierowców

How Wybór Kierowców increased RPM by 32%

Ringier

Powerful optimization: how Ringier improved viewability by 17%

Heureka

How Heureka recovered lost revenue with Unfilled Recovery

See all case studies

Frequently Asked Questions

Everything publishers ask before getting started. Still unsure? Book a call and we'll walk you through it.

What exactly is programmatic?

Programmatic advertising is an automated way of buying and selling online ad inventory in real time. With programmatic ads, publishers can effectively monetize their websites, while advertisers reach the right users with the right message. Programmatic marketing uses data, algorithms, and platforms such as SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms), which increases campaign efficiency and maximizes ad revenue for website owners.

Does implementing programmatic solutions require major technical changes on my website?

Implementing programmatic advertising solutions does not require major technical changes on your website. In most cases, it only requires adding ad tags or integrating with a header bidding solution. The process is seamless, and our team provides full technical support to ensure that programmatic ads are correctly implemented without affecting website performance or user experience.

Can I control which ads appear on my website?

Yes, with programmatic advertising you maintain full control over which ads appear on your website. As a publisher, you can set brand safety filters, block unwanted categories, and whitelist or blacklist specific advertisers. This ensures that programmatic ads are relevant, high-quality, and aligned with your website's audience and values.

What ad formats can I enable as part of the cooperation?

Programmatic advertising supports a wide range of ad formats to help you maximize your website revenue. These include standard display banners, native ads, video ads, rich media, and high-impact formats such as interstitials or sticky ads. Depending on your website layout and audience, we can recommend the most effective programmatic ad formats to increase engagement and earnings.

When and how are advertising revenues paid out?

Advertising revenues from programmatic ads are typically paid out on a monthly basis, following the end of each billing cycle. Payments are bank transfer. Detailed reporting allows you to track programmatic ad performance, impressions, CPM rates, and earnings in real time, so you always know how much revenue your website generates.

Your programmatic success starts here