Yieldbird logo

Your programmatic success starts here

We support publishers with tailored solutions to unlock new growth opportunities.

Book a call

Who we are

We are a holistic partner dedicated to helping publishers maximize their advertising profitability while prioritizing a high-quality user experience. Our mission is to support digital media owners in earning more from ads without compromising the trust and satisfaction of their audiences. We operate across three key areas: Technology, Demand, and Services.

We provide publishers with an all-in-one platform that combines powerful technologies to maximize ad inventory. From advanced Header Bidding and proprietary tools like Price Genius and Viewability Tools, to strategic video partnerships and innovative rich media formats - all built to boost performance and enhance user experience.

We unlock premium demand for publishers through strong relationships with top media agencies such as Havas, GroupM, and Dentsu, supported by exclusive programmatic agreements and Private Marketplaces (PMPs). With over 40 trusted SSP partners and a robust Multiple Customer Management (MCM) setup, we ensure consistent access to diverse, high-quality advertising budgets and monetization at scale.

Beyond just technology and demand, we support Publishers with tailored consulting, Ad Operations, Programmatic Deal Management, and ongoing optimization - all focused on maximizing your revenue and efficiency.

Tired of handling Programmatic Management in-house? Is your outsourcing partner not delivering on your goals? Our expert team can take full ownership of your monetization, leaving you to focus on your core activity - publishing.

15+

years of expertise

1000+

managed websites

30

developers & data scientists

40

countries

We are part of the Agora, one of the largest publishing groups in Europe

Agora has been operating in the market for more than 30 years. Its team includes more than 2,500 employees, who together create 25 major brands in print, online, radio and advertising.

  • Company listed on the stock exchange

  • More than 70 online publishers under one roof

  • One of the largest media groups in Europe, with highest reach in Poland.

We use European funds

Our clients opinions

We've been with working with Yieldbird for 6 years now. Thanks to them, these years were the most profitable ones for our publishers in their history. Always open for discussion, highly skilled professionals ready to listen, trying to help no matter what… that's how I see Yieldbird. Keep it up!

Frantisek Kosir Madwire

František Kosír

Senior Yield Management Specialist / Madwire

STEP Network have worked with Yieldbird as our prebid technology partner for more than 4 years, and finalized the migration to Prebid Stack for the +100 websites we manage. It allows us to operate at scale from a centralized Adops team, without almost no involvement of the publisher's developer resources. This is highly important to scale as a Network. By adding features such as “Lazy Auction” and support for SPA website technology, the product is for us future proof towards the development in Adtech and our expansion as a Publisher Network.

Kim Skovgaards Step

Kim Skovgaards

Head of Product & Ad Operations / STEP

Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.

Kamil Mońko Allani

Kamil Mońko

Sales Manager / Allani

Managing yield within the digital landscape can be a laborious time-consuming task, but with Yieldbird's help and expertise we have seen great improvements increasing revenue whilst freeing up a lot of valuable time too.

Nenci Obregon Coyle Independent.ie

Nenci Obregon Coyle

Senior Ad Ops & Programmatic Manager / Independent.ie

Our partnership with Yieldbird resulted in more demand and a significant revenue uplift. I would recommend them to all publishers with need for impovement in monetization of international traffic.

Reha Basogul Sozcu

Reha Başoğul

Analytical Operations & Strategic Planning Manager / Sozcu

Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.

Mateusz Ponikowski Instalki.pl

Mateusz Ponikowski

Editor in Chief / Instalki.pl

The team takes a holistic approach to our website, combining premium demand, innovative ad formats, and custom ad layout optimization. Yieldbird has proven itself to be a great partner, driving strong revenue and our overall yield.

Sebastian Felkner Meczyki.pl

Sebastian Felkner

CEO of Online Venture / Meczyki.pl

Our company is cooperating with Yieldbird on numerous programmatic related projects for over a year. They always offered high quality services and we can say that we are very satisfied with their work, and see Yieldbird as valuable and trustworthy partner.

Arnas Levickas Vinted

Arnas Levickas

Product Manager / Vinted

Considering we were looking to focus on content creation and UX improvement, the decision to outsource our Programmatic management was something natural. After almost 2 years of cooperation, we are very satisfied with the choice of Yieldbird as our Programmatic partner. Yieldbird has helped us to not only significantly build revenues, but also has proven crucial in its support with issues such as GDPR and First-Price auction.

Michał Frasiński Realmadryt.pl

Michał Frasiński

Sales Director / Realmadryt.pl

Comprehensive support from Yieldbird at every stage of programmatic & monetization has provide us with enormous work comfort and seen significant performance improvement.

Joanna Balowska wyborcza.pl

Joanna Balowska

Sales Director / Wyborcza.pl

I can definitely recommend cooperation with Yieldbird to all Publishers who care about high revenues, but who do not necessarily want to invest time and resources to create or expand an in-house team. For us, the possibility of delegating this work to a partner has been a great help – we have full control, but we don't need to do everything ourselves. Besides, thanks to Yieldbird, we now know what the market is like and we are not closing ourselves in our own bubble.

Axel Lagercrantz Pet Media Group

Axel Lagercrantz

CEO / Pet Media Group

Since 2019, STEP has been cooperating with Yieldbird on many programmatic related projects. Yieldbird supports us in our tasks by providing us with a full-stack programmatic team. Yieldbird always offers high-quality services and they are a partner you can trust and depend on.

Ulrik Kristensen Step Network

Ulrik Kristensen

Head of Publishers / STEP Network

As a large media group, we strive to ensure that results from the monetization of websites are the result of a well-thought-out strategy, and not some random series of activities. Working with Yieldbird, we appreciate that as our partner they keep their finger on the pulse and endeavour to ensure that the key parameters for Advertisers (e.g. Viewability) remain above the expected standards. At the same time, we are pleased that Yieldbird has implemented improvements that are in keeping with the specifics of our inventory, and has introduced changes that accord with the character of individual sites.

Robert Głodek Infor Biznes

Robert Głodek

Deputy Director of Online / Infor Biznes

By the time we had discovered Yieldbird's Price Genius solution, we had already tested a number of external solutions. Our goal was very clear – we expected an increase in Programmatic revenues because we felt that, based on the basic advertising setup, we were not achieving optimality with the website. Price Genius was distinguished by the fact that the automatically set price rates quickly “learned” the specifics of our inventory; and in the first weeks of operation we noted a financial uplift. But additionally, we now had what we had not found with other solutions on the market: we had a reporting system, and specifically aggregated and presented key metrics so that we could compare like with like.

Witold Czarnecki Teleman

Witold Czarnecki

Founder & Managing Director / Traffiqua

Explore our case studies

Loading case studies...

Frequently Asked Questions

Programmatic advertising is an automated way of buying and selling online ad inventory in real time. With programmatic ads, publishers can effectively monetize their websites, while advertisers reach the right users with the right message. Programmatic marketing uses data, algorithms, and platforms such as SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms), which increases campaign efficiency and maximizes ad revenue for website owners.

Implementing programmatic advertising solutions does not require major technical changes on your website. In most cases, it only requires adding ad tags or integrating with a header bidding solution. The process is seamless, and our team provides full technical support to ensure that programmatic ads are correctly implemented without affecting website performance or user experience.

Yes, with programmatic advertising you maintain full control over which ads appear on your website. As a publisher, you can set brand safety filters, block unwanted categories, and whitelist or blacklist specific advertisers. This ensures that programmatic ads are relevant, high-quality, and aligned with your website’s audience and values.

Programmatic advertising supports a wide range of ad formats to help you maximize your website revenue. These include standard display banners, native ads, video ads, rich media, and high-impact formats such as interstitials or sticky ads. Depending on your website layout and audience, we can recommend the most effective programmatic ad formats to increase engagement and earnings.

Advertising revenues from programmatic ads are typically paid out on a monthly basis, following the end of each billing cycle. Payments are bank transfer. Detailed reporting allows you to track programmatic ad performance, impressions, CPM rates, and earnings in real time, so you always know how much revenue your website generates.

Enhance your programmatic ad revenue

Contact us