Your programmatic success starts here
We support publishers with tailored solutions to unlock new growth opportunities.
Book a callWho we are
We are a holistic partner dedicated to helping publishers maximize their advertising profitability while prioritizing a high-quality user experience. Our mission is to support digital media owners in earning more from ads without compromising the trust and satisfaction of their audiences. We operate across three key areas: Technology, Demand, and Services.
Technology
We provide publishers with an all-in-one platform that combines powerful technologies to maximize ad inventory. From advanced Header Bidding and proprietary tools like Price Genius and Viewability Tools, to strategic video partnerships and innovative rich media formats - all built to boost performance and enhance user experience.
Demand
We unlock premium demand for publishers through strong relationships with top media agencies such as Havas, GroupM, and Dentsu, supported by exclusive programmatic agreements and Private Marketplaces (PMPs). With over 40 trusted SSP partners and a robust Multiple Customer Management (MCM) setup, we ensure consistent access to diverse, high-quality advertising budgets and monetization at scale.
Services
Beyond just technology and demand, we support Publishers with tailored consulting, Ad Operations, Programmatic Deal Management, and ongoing optimization - all focused on maximizing your revenue and efficiency.
Tired of handling Programmatic Management in-house? Is your outsourcing partner not delivering on your goals? Our expert team can take full ownership of your monetization, leaving you to focus on your core activity - publishing.
15+
years of expertise
1000+
managed websites
30
developers & data scientists
40
countries
We are part of the Agora, one of the largest publishing groups in Europe
Agora has been operating in the market for more than 30 years. Its team includes more than 2,500 employees, who together create 25 major brands in print, online, radio and advertising.
-
Company listed on the stock exchange
-
More than 70 online publishers under one roof
-
One of the largest media groups in Europe, with highest reach in Poland.
We use European funds
Our clients opinions
Explore our case studies
Frequently Asked Questions
What exactly is programmatic?
Programmatic advertising is an automated way of buying and selling online ad inventory in real time. With programmatic ads, publishers can effectively monetize their websites, while advertisers reach the right users with the right message. Programmatic marketing uses data, algorithms, and platforms such as SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms), which increases campaign efficiency and maximizes ad revenue for website owners.
Does implementing programmatic solutions require major technical changes on my website?
Implementing programmatic advertising solutions does not require major technical changes on your website. In most cases, it only requires adding ad tags or integrating with a header bidding solution. The process is seamless, and our team provides full technical support to ensure that programmatic ads are correctly implemented without affecting website performance or user experience.
Can I control which ads appear on my website?
Yes, with programmatic advertising you maintain full control over which ads appear on your website. As a publisher, you can set brand safety filters, block unwanted categories, and whitelist or blacklist specific advertisers. This ensures that programmatic ads are relevant, high-quality, and aligned with your website’s audience and values.
What ad formats can I enable as part of the cooperation?
Programmatic advertising supports a wide range of ad formats to help you maximize your website revenue. These include standard display banners, native ads, video ads, rich media, and high-impact formats such as interstitials or sticky ads. Depending on your website layout and audience, we can recommend the most effective programmatic ad formats to increase engagement and earnings.
When and how are advertising revenues paid out?
Advertising revenues from programmatic ads are typically paid out on a monthly basis, following the end of each billing cycle. Payments are bank transfer. Detailed reporting allows you to track programmatic ad performance, impressions, CPM rates, and earnings in real time, so you always know how much revenue your website generates.