Programmatic News blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…

Zakhar Chmil

2025-01-31

As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…

Zakhar Chmil

2025-01-22

What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…

Marcin Hajduk

2024-07-05

In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. It was a…

Piotr Niedziela

2023-09-29

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European…

Yieldbird

2023-07-25