Programmatic News blog

Are Third-Party Cookies Really Going Away? The Latest Status in 2025

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome,…

How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…

Reflecting On 2024 – Expert Insights on the Programmatic Industry

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…

YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising

As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…

How did Adwords change bidding at the end of 2023? (performance analysis)

What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…

Cookieless Future: Q3 2023 Update by Yieldbird

In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. It was a…

IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European…