OpenAds: understanding the Trade Desk’s new auction wrapper
OpenAds — The Trade Desk The programmatic advertising landscape is constantly evolving, and one of the latest developments comes from…
Julia Dreślińska
2025-10-24
Category: Programmatic News
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Resellers, Not Partners: How The Trade Desk Is Rewriting Programmatic Rules
The Trade Desk vs. SSP: A Quiet Shift That Could Shake Up Programmatic In ad tech, labels are never just…
Julia Dreślińska
2025-09-11
Prebid.js 10 – what to focus on?
Introduction On July 1st, 2025, Prebid.js 10 was officially released. This new major version is a significant step forward-cleaning up…
Julia Dreślińska
2025-09-09
Are Third-Party Cookies Really Going Away? The Latest Status in 2025
Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome,…
Julia Dreślińska
2025-07-02
How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
Piotr Niedziela
2025-07-01
Reflecting On 2024 – Expert Insights on the Programmatic Industry
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…
Zakhar Chmil
2025-01-31
YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising
As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…
Zakhar Chmil
2025-01-22
How did Adwords change bidding at the end of 2023? (performance analysis)
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Marcin Hajduk
2024-07-05
Cookieless Future: Q3 2023 Update by Yieldbird
In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. It was a…
Piotr Niedziela
2023-09-29
IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European…
Yieldbird
2023-07-25