OpenAds: understanding the Trade Desk’s new auction wrapper
OpenAds — The Trade Desk The programmatic advertising landscape is constantly evolving, and one of the latest developments comes from…
Julia Dreślińska
2025-10-24
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
OpenAds — The Trade Desk The programmatic advertising landscape is constantly evolving, and one of the latest developments comes from…
Julia Dreślińska
2025-10-24
The Trade Desk vs. SSP: A Quiet Shift That Could Shake Up Programmatic In ad tech, labels are never just…
Julia Dreślińska
2025-09-11
Introduction On July 1st, 2025, Prebid.js 10 was officially released. This new major version is a significant step forward-cleaning up…
Julia Dreślińska
2025-09-09
Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome,…
Julia Dreślińska
2025-07-02
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
Piotr Niedziela
2025-07-01
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…
Zakhar Chmil
2025-01-31
As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…
Zakhar Chmil
2025-01-22
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Marcin Hajduk
2024-07-05
In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. It was a…
Piotr Niedziela
2023-09-29
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European…
Yieldbird
2023-07-25