Reports and whitepapers
Read the latest reports, eBooks and guides on programmatic, strategies, innovation, and technologie written by industry experts and get the competitive advantage insights to grow your business.
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Webinars
Discover the power of knowledge with our online events designed to equip you with expert insights, practical tips, and real-world solutions to help you overcome businesses challenges and stay ahead of the curve.
How Will Google’s Move to First Price Auction Impact Publishers?
Episode #1
57:24
In an effort to simplify programmatic advertising, Google has announced that it will transition publisher inventory to a ‘first price auction’ for Google Ad Manager.…
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Digital Advertising Metrics and How to Read Them
Episode #1
57:23
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How to Handle Different Programmatic Transaction Types?
Episode #1
54:49
Short summary of the most popular programmatic transaction types.
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How Will Google’s Move To Restrict Third-Party Cookies Affect Publishers?
Episode #1
1h
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YieldFest Online 2020 – Monetization tips for difficult times (Panel)
Episode #5
41:50
Most of the Publishers already faced the effects of the pandemic as advertisers implemented business continuity measures. Some publishers are experiencing decreased CPMs as a…
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YieldFest Online 2020 – The State of Supply Path Optimization (Panel)
Episode #4
38:47
The first panel of the event will cover the newly released SPO Guide. It will also address the technicalities of supply path optimization and whether…
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YieldFest Online 2020 – Creativity, data and trading powered by publishers
Episode #3
29:31
As we face weeks working at home, some of us try looking at the old challenges from a new perspective. For publishers – the victims…
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YieldFest Online 2020 – Core Web Vitals: What They Are & Why They Matter?
Episode #2
27:30
CWV: Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability…
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YieldFest Online – Identifying and monetizing users across all browsers
Episode #1
28:17
The deprecation of third party cookies has forced the digital advertising industry to come up with alternative ways to identify users. Publishers have access to…
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YIELDSHARE: Phasing Out the Third-Party Cookies and TCF 2.0
Episode #1
32:44
This week during the YieldShare we will cover two important issues that definitely will affect many publishers present on the programmatic market: phasing out the…
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