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Category: Ad Tech

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

One Year After GDPR – What Have We Learned?

Fredrik Strauss

2019-07-12

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First-Price Auction Introduction from Yieldbird Perspective

Marcin Ekiert

2019-07-09

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First-Price vs. Second-Price Auction – What Are the Main Differences?

Tomasz Osiński

2019-07-02

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What Is AMP, and Why Is It Crucial for Publishers?

Fredrik Strauss

2019-06-25

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DMP/CDP: What’s The Difference?

Fredrik Strauss

2019-06-18

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Header Bidding Value in the First-Price Auction World

Marcin Ekiert

2019-06-17

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Consent Management Platform: What Is It And Why Every Publisher With EU Traffic Should Have One?

Marcin Zieliński

2019-06-12

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What Is Bid Shading & Why Should You Care?

Tomasz Osiński

2019-06-10

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Pros and Cons of Managing Advertisement Blocking for Publishers

Yieldbird

2019-05-09

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Anchor Ad – How Does It Increase Publisher’s Revenue and Viewability?

Yieldbird

2019-04-29

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