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Category: Ad Tech

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

eCPM, rCPM & Fillrate – Fundamentals of Website Performance Analysis and Most Influential Factors

Yieldbird

2019-04-11

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Why Unified ID Increases Revenues for Publishers?

Fredrik Strauss

2019-04-08

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Google Open Bidding: Key Benefits for Publishers

Yieldbird

2019-04-02

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First or Second-Price Auctions: Does It Really Matter for Publishers?

Fredrik Strauss

2019-03-18

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Clash of the Giants: PubMatic vs. AdForm

Yieldbird

2017-09-11

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Yieldbird Implements Facebook’s Audience Network on Agora Websites

Yieldbird

2017-06-27

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Clash of the Giants: DoubleClick vs. AppNexus

Piotr Kulesza

2017-06-19

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What Are eCPM Rates in Europe, North and Latin America…

Piotr Kulesza

2017-05-31

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Header Bidding from Zero

Piotr Kulesza

2017-02-28

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Header Bidding: a Rapid Evolution with its Own Downsides

Piotr Kulesza

2017-02-23

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