The Valuation of Programmatic Inventory: Pricing in GAM
Adam Zaręba
2020-09-30
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Category: Ad Tech
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
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What is Dynamic Creative Optimization (DCO)?
Magda Trela
2020-09-24
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Publishers Can No Longer Use the “House” Line Item to Implement Additional Demand Sources with SSPs or AdSense
Katarzyna Zgoda-Ferchmin
2020-09-16
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PrebidGenius: Artificial Intelligence for Revenue Optimisation in Header Bidding
Thibaut Bardout
2020-09-11
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In-House vs. Outsourced Header Bidding: Key Factors to Evaluate
Marcin Ekiert
2020-08-25
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Increasing Advertising Revenue: a Checklist for Increasing Profits
Tomasz Osiński
2020-08-20
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Rethinking Digital Ad Operations. To Keep In-House or Outsource?
Bea Jankowska
2020-08-05
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Impact of COVID-19 Pandemic on Prices in Digital Advertising
Karol Kulasiński, Ph.D.
2020-07-29
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How Artificial Intelligence Powers Digital Ad Sales
Julia Boczulińska
2020-07-22
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Contextual Advertising 2.0 – the Future of Programmatic
Izabela Widawska
2020-07-15
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