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Category: Ad Tech

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

Does User Geographic Location Facilitate Floor Price Differentiation?

Aleksandra Wilczewska

2020-07-09

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How to Utilise Event-Level Data so as to Better Understand the Demand Side and Price Your Inventory More Efficiently?

Łukasz Bieńkowski

2020-07-01

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The 5G Impact on Programmatic Advertising

Yieldbird

2020-06-25

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Which Type of Header Bidding Solution Is Best for Your Business?

Yieldbird

2020-06-17

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Which Ad Formats Deliver the Best Results for Specific Publishers?

Julia Soltus

2020-06-08

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Measuring the Delivery and Effectiveness of Programmatic Campaigns

Krzysztof Lis

2020-06-03

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Price Genius: An Automatic Price Optimization System for Online Publishers

Marcin Ekiert

2020-05-29

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In-house vs. Third-Party: Which Type of Header Bidding Solution Is Best for Your Business?

Yieldbird

2020-05-22

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Client-side vs. Server-side: Which Type of Header Bidding Solution Is the Best for Your Business?

Yieldbird

2020-05-12

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Is Header Bidding a Good Fit for Your Programmatic Monetization Setup?

Yieldbird

2020-04-28

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