Reflecting On 2024 – Expert Insights on the Programmatic Industry
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…
Zakhar Chmil
2025-01-31
Category: Guides
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
How to Improve Programmatic Ad Viewability Without Affecting User Experience
The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. As advertisers strive…
Zuzanna Sieja
2023-09-25
How to Choose the Right Supply Side Platform (SSP) for Your Stack?
Supply Side Platforms (SSPs) have emerged as crucial tools for publishers, offering automated solutions to connect inventory with demand sources.…
The Prevention of Ad Fraud
The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the…
The Impact of Lazy Auctions on Header Bidding: A/B Testing Results
While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard…
Google Optimized Pricing: How to Make It Works Better
Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you…
Does Prebid Flooring Boost Programmatic Monetization?
In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started…
How to Use Google Ad Manager 360 Data to Improve Sell-Through Rates
When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and…
How to improve user engagement in publishing with push notifications?
You work in the publishing industry. Your business is mostly based on the readers and their engagement. You make money…
patryk.misiolek
2022-10-07
Desktop vs Mobile – Planning Ad Layout for Different Devices
Each device requires different angles when it comes to advertising. It is not only a matter of size but placing…