Transaction IDs in Prebid just changed. Here’s what Publishers need to know.
Prebid.js 10.9.0 (released 27 Aug, 2025) now generates a different Transaction ID (TID) for each Bidder. That breaks the long-standing…
Marcin Hajduk
2025-09-01
Category: Programmatic for Publishers
Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!
Are Third-Party Cookies Really Going Away? The Latest Status in 2025
Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome,…
Julia Dreślińska
2025-07-02
How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
Piotr Niedziela
2025-07-01
Reflecting On 2024 – Expert Insights on the Programmatic Industry
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…
Zakhar Chmil
2025-01-31
YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising
As year was coming to an end, it’s clear that the digital advertising industry has experienced a year of rapid…
Zakhar Chmil
2025-01-22
How did Adwords change bidding at the end of 2023? (performance analysis)
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Marcin Hajduk
2024-07-05
Adapting to the New Cookieless reality: An Expert Update for Publishers
Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…
Piotr Niedziela
2024-03-27
A simple guide to prebid timeouts
Dive into the fast-paced world of programmatic advertising, where milliseconds influence your revenue. This guide simplifies the crucial concept of…
Piotr Niedziela
2024-03-06
Unlocking Non-Consent Traffic Revenue: Monetize Efficiently with Prebid Stack
In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy…
Zuzanna Zarębińska
2024-02-27
Yieldbird embraces IAB Europe’s TCF v2.2 for Enhanced User Privacy and Compliance
In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency…
patryk.misiolek
2024-01-18