Programmatic for Publishers blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

How did Adwords change bidding at the end of 2023? (performance analysis)

What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…

Marcin Hajduk

2024-07-05

Adapting to the New Cookieless reality: An Expert Update for Publishers

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…

Piotr Niedziela

2024-03-27

A simple guide to prebid timeouts

Dive into the fast-paced world of programmatic advertising, where milliseconds influence your revenue. This guide simplifies the crucial concept of…

Piotr Niedziela

2024-03-06

Unlocking Non-Consent Traffic Revenue: Monetize Efficiently with Prebid Stack

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy…

Zuzanna Zarębińska

2024-02-27

Yieldbird embraces IAB Europe’s TCF v2.2 for Enhanced User Privacy and Compliance

In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency…

patryk.misiolek

2024-01-18