Yield Optimization blog

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Adapting to the New Cookieless reality: An Expert Update for Publishers

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic…

Piotr Niedziela

2024-03-27

A simple guide to prebid timeouts

Dive into the fast-paced world of programmatic advertising, where milliseconds influence your revenue. This guide simplifies the crucial concept of…

Piotr Niedziela

2024-03-06

Unlocking Non-Consent Traffic Revenue: Monetize Efficiently with Prebid Stack

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy…

Zuzanna Zarębińska

2024-02-27

Yieldbird embraces IAB Europe’s TCF v2.2 for Enhanced User Privacy and Compliance

In a pivotal move for programmatic advertising, Yieldbird proudly announces approved inclusion as the latest [CMP/VENDOR] in IAB Europe’s Transparency…

patryk.misiolek

2024-01-18