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Yieldbird Platform

Description: Yieldbird Platform comprises a suite of integrated Yieldbird Solutions. The Publisher may utilize any or all of the included Sub-solutions ("Sub-solution"), unless otherwise stipulated in the Order Form.

Available Sub-solutions:

  1. Price Genius: An automated solution for Open Market pricing management.
  2. Unfilled Recovery: Provides supplementary demand from Yieldbird's demand stack, activated when the primary ad stack fails to generate an ad impression. This solution transfers the ad request to Yieldbird's ad unit upon an unfilled impression from the Publisher's ad unit. In order to use the Unfilled Recovery, access and purchase of the Yieldbird Demand service is required.
  3. Refresher: A tool that automatically re-runs programmatic auctions upon defined rules.
  4. Viewability Tools: Manages display and/or ad request handling strategies to optimize ad unit viewability.
  5. Prebid Stack: A tool enabling the Publisher to manage Header Bidding technology. In order to use the service, it is necessary to own a contract with Demand providers or use Yieldbird Demand services.

General Provisions Applicable to Yieldbird Platform:

The Publisher shall grant Yieldbird access to Google Ad Manager (GAM) in accordance with Yieldbird's instructions.

Specific Provisions Applicable to Individual Sub-solutions:

  1. Price Genius: The Publisher shall refrain from amending Unified Pricing Rules (UPRs) that impact traffic monetized by Price Genius. Adjustments are permissible only for UPRs affecting the benchmark sample of traffic.
  2. Price Genius: The method for performance measurement is Revenue uplift. Uplift is measured by means of constant A/B testing and comparison of RPM (ad request eCPM) achieved by Price Genius vs. RPM (ad request eCPM) achieved by benchmarking sample treated by floors managed by the Publisher or equal to 0.
  3. Unfilled Recovery: The Publisher shall provide all information necessary for Yieldbird to establish a Google Multiple Customer Management (MCM) connection between the Publisher's inventory and Yieldbird's ad stack and accept Yieldbird's MCM invitation. Unfilled Recovery implicitly includes Yieldbird Demand Solution.


Yieldbird Services

Description: Yieldbird Services encompass professional tasks, both consultative and operational, performed by Yieldbird personnel for the Client.

The Order shall define, if the services are limited only to Trafficking (“Trafficking” - which is setting up and managing ad campaigns in the ad server), or have more general scope.

Additional Provisions:

The precise scope of work shall be detailed in the Order Form. The settlement method, to be specified in the Order Form, may be a one-off flat fee, time and material (calculated by time spent at an agreed hourly rate), or a Subscription Fee. Time spent shall be reported in a format mutually agreed upon by the Parties.



Yieldbird Demand

Description: Yieldbird Demand provides the Publisher with access to Yieldbird's Demand Accounts for the purpose of monetizing ad inventory, and/or assists the Publisher with Direct Sales and their ongoing maintenance. The specific scope of support, defined for each Order, may include technical assistance and/or active Deal sales support.

Available Demand sources:

  1. Unfilled Recovery: A blend of demand sources delivered via the Unfilled Recovery sub-solution. Purchase of Yieldbird Demand: Unfilled Recovery includes the purchase of Yieldbird Platform: Unfilled Recovery.
  2. Deals: Programmatic campaigns directly secured by Yieldbird.
  3. Google Ad Exchange: Google's real-time bidding (RTB) platform.
  4. SSP Accounts: Supply-Side Platform accounts.

Additional Provisions (detailing the provisions of the Terms and Conditions):

  1. In the event Yieldbird provides any training or workshops related to these solutions, the Publisher is prohibited from publishing or distributing any materials provided by Yieldbird outside its organization or recording meetings without Yieldbird's express consent.
  2. By using Yieldbird Demand the Publisher shall: - refrain from and prevent any practices that may result in Incorrect Traffic or Ban regardless of the source thereof; - comply with the provisions set forth in regulations and principles of SSPs or Partners in functioning, in particular the principles of any and all Google regulations and policies; - refrain from using Yieldbird Demand on Internet and/or mobile websites (websites) or mobile applications not expressly authorized by Yieldbird;
  3. In case of the Publisher’s breach of obligations set forth in item 2 above the Publisher shall not be entitled to any remuneration, in relation to the Advertisements under the breach hereinabove. In addition, in each case of such a breach, the Publisher will be required to pay Yieldbird a compensation in the amount of the entire benefits that Yieldbird would receive from Placement monetization if the breach had not occurred.
  4. In the event that Yieldbird, in accordance with the applicable principles of cooperation, does not receive from the entity managing the SSP or a Partner the Revenue within 60 days from the date when it becomes due;
    1. Yieldbird may require the Publisher to return such part of the remuneration which the Publisher has obtained on the basis of the Revenue settlements and which Yieldbird did not receive if the Publisher’s remuneration has been paid by Yieldbird in advance;
    2. Yieldbird may retain that part of the Publisher’s remuneration, which should be paid to the Publisher in respect of the Revenue that Yieldbird has not received if the Publisher’s remuneration has not been paid by Yieldbird in advance;
    3. Yieldbird may require the Publisher to pay the amount of remuneration Yieldbird should receive in relation to the Revenue that Yieldbird has not received;
    4. Yieldbird is entitled to set off claims against the Publisher indicated in points a. – c. above with the Publisher’s claims against Yieldbird regarding remuneration under this Agreement;
    5. The Publisher shall be entitled, to the extent that Yieldbird exercised the rights indicated in points a. – d. above, to directly seek claims against a given managing entity of the SSP or a Partner in relation to the benefits not obtained by the Publisher in respect of the Revenue that has not been received by Yieldbird, and the Publisher’s claims against Yieldbird in this regard expire.
  5. In the event that Yieldbird’s payment obligation to the Publisher in connection with the use of Yieldbird Demand Solution does not exceed 300USD (or the equivalent amount in the billing currency) in the relevant Settlement Period, Yieldbird shall be entitled to add an amount up to 19USD (or the equivalent amount in the billing currency) as a cash transfer cost. The above does not apply to payments to Publisher from the EU, UK, Switzerland and Liechtenstein.


Yield Management

Description: A comprehensive service wherein the Publisher delegates the management of its placements to Yieldbird for programmatic monetization. This service may encompass all or any combination of Yieldbird Platform, Yieldbird Services, Yieldbird Demand, and Yieldbird Sales.