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How Boredpanda started a journey to full inhouse with Yieldbird Platform
- Region:
- USA
Challenge
Bored Panda is a popular website featuring diverse, creative content from art to humor, captivating a global audience. The publisher, who previously used full Yield Management services from a leading provider, started to build an in-house programmatic department. To facilitate this, they began looking for a technological partner that primarily handles Header Bidding technology.
Solution
To make that decision, Bored Panda A/B tested four different vendors, including the Yieldbird Platform. The key success metrics were:
- GAM ad speed metrics (creative load time and page navigation to first ad request)
- rCPM
- eCPM
- Viewability
Results
Yieldbird outperformed all competitors in terms of ad speed metrics while delivering similar or better results in terms of revenue/eCPM.
The publisher also highlights the flexibility of the Yieldbird team, for example, in delivering changes to Prebid adapters or being able to actively shape the Product Roadmap.
Client's opinion
Choosing Yieldbird as our technological partner for Header Bidding was a game-changer. Not only did they exceed our expectations in ad speed metrics and revenue performance, but their team's flexibility and proactive approach in adapting Prebid adapters to our needs was impressive. Yieldbird truly understands the dynamic nature of programmatic advertising, making it an invaluable partner in our journey to build an in-house programmatic department.
Bartlomiej Balinski
Head of Programmatic
Karol Jurga
Chief Revenue Officer
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